Area Marketing Specialist

Job Overview

Our Chicago area is seeking an exceptional Area Marketing Specialist to join our team and support our partner practices. The role focuses on event planning, content sharing on social media, and multi‑channel marketing.

Responsibilities

• Execute in‑person referral outreach in line with the marketing strategy
• Develop a marketing communications plan including strategy, goals, tactics and budget
• Build relationships with existing and new patient referral sources to increase patient volumes
• Define and direct social media strategy and content to engage with both referring general dentist offices and patients
• Structure and execute referral marketing plan, including optimization and direct leadership of in‑person visits to existing and potential referring dentist offices for all assigned locations
• Determine the most efficient and effective communications and drop‑off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist
• Purchase or create drop‑off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in‑office appreciation events (e.g., catered lunches)
• Develop and execute all referral‑related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event)
• Develop local media relations strategy, seeking high‑level placements in local print, broadcast and online media
• Manage local digital media assets, including location website and social media accounts
• Coordinate all public relations activities as needed
• Monitor, analyze and communicate marketing results on a monthly basis
• Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identify recommended marketing changes to ensure the required volume of patients

As one of the essential members of the team, you will also help to facilitate and coordinate other responsibilities as assigned.

Qualifications

• 3+ years of face‑to‑face marketing
• 5‑8 years of experience in healthcare, referral‑based marketing, and/or sales
• BA/MA degree in Marketing, Advertising, Communications or a related discipline
• Proven track record designing and executing successful marketing campaigns at a local level
• Prior experience within the dental industry preferred; experience within specialty dentistry a plus
• Prior B2C and B2B marketing experience preferred
• Solid experience with social media including Facebook, LinkedIn, etc.

You are a resourceful area marketing specialist who loves building and developing relationships via multiple channels (in‑person, digital, print). You are excited by the prospect of a patient leaving your office healthier, stronger, and happier each day. You are kind, passionate, collaborative, and can proactively adjust to shifting priorities and make an important impact.

Benefits

• Potential 5% bonus
• BCBS High Deductible & PPO medical insurance options
• VSP Vision Coverage
• Complimentary life insurance policy
• Short‑term & long‑term disability
• Pet insurance coverage
• 401(k)
• Identity theft protection
• Legal services package
• Hospital/accident/critical care coverage
• Paid time off
• Diverse and inclusive work environment
• Strong culture of honesty and teamwork

Compensation

Position Base Pay Range: $60,000 - $64,000 USD

Employment Information

Specialty1 Partners is the direct employer of non‑clinical employees only. For clinical employees, the applicable practice entity listed above in the job posting is the employer. Specialty1 Partners generates job postings and offer letters to assist with human resources and payroll support.

Non‑clinical employees include the office manager, front desk staff, marketing staff, and any other staff providing administrative duties.

EEO Statement

Specialty1 Partners and its affiliates are equal‑opportunity employers who recognize the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following: race, color, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws.

E‑Verify

Specialty1 Partners and all its affiliates participate in the federal government’s E‑Verify program. E‑Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security.