Associate Director of Sales

Description

Associate Director of Sales

Lifestyle Hotel – Managed by Marriott International

The Associate Director of Sales supports the Director of Sales & Marketing in executing the hotel’s sales strategy and achieving revenue goals across all market segments. This role combines proactive selling, leadership, and strategic planning to drive top-line performance while embodying Marriott’s values and service culture.

The ideal candidate is a results-driven hospitality professional who thrives in a lifestyle hotel environment and excels at building relationships, mentoring team members, and uncovering new revenue opportunities.

Key Responsibilities

Revenue Strategy & Planning

• Assist in developing and executing the hotel’s annual Sales & Marketing Plan.
• Support the achievement of budgeted room, catering, and total hotel revenue goals.
• Partner closely with Revenue Management to align sales strategies with demand patterns and pricing.
• Maintain accurate forecasting, pipeline management, and production reporting in CI.
• Analyze STR reports, market intelligence, and account performance to identify opportunities.

Proactive Selling & Business Development

• Maintain a portfolio of key corporate group accounts.
• Prospect and secure new business through cold outreach, networking, and industry events.
• Conduct sales calls, virtual presentations, and property site inspections.
• Negotiate contracts and close business aligning with Marriott brand standards and dreamscape standards.
• Represent the hotel at trade shows, community events, and brand initiatives.

Leadership & Team Development

• Support coaching, mentoring, and performance management of the sales team.
• Help drive accountability for sales goals, prospecting activity, and production targets.
• Step in as sales leader in the absence of the Director of Sales & Marketing.
• Foster strong collaboration with Event Management, Operations, Marketing, and Revenue teams.

Brand & Culture

• Serve as a brand ambassador for dreamscape and the hotel’s lifestyle positioning.
• Ensure all sales practices align with Marriott and dreamscape policies, tools, and compliance standards.
• Build partnerships within the local community to enhance brand visibility and demand.

Required Qualifications

• 4–7+ years of hotel sales experience; Marriott hotel experience preferred.
• Previous Senior Sales Manager or Assistant Director of Sales experience preferred.
• Proven track record of meeting or exceeding revenue targets.
• Strong knowledge of corporate, group, and SMERF segments.
• Experience with Marriott systems strongly preferred:
  • CI/TY (Customer Information Tool)
  • MARSHA / Lightspeed
• Excellent negotiation, presentation, and relationship-building skills.
• Ability to analyze data and translate insights into actionable strategies.

Core Competencies

• Strategic and analytical mindset
• Proactive prospecting and closing skills
• Strong leadership and coaching ability
• Excellent communication and storytelling skills
• Highly organized and results-driven
• Passion for hospitality and guest experience

Compensation & Benefits

• Competitive base salary + incentive bonus plan
• Comprehensive benefits package (medical, dental, vision, vacatopn, sick and supplemental plans including pet insurance)
• Marriott travel discounts and global career growth opportunities
• Dynamic and collaborative team culture