Associate Director, Strategic Partnership - BUS- Marketing & Professional Sales
Inside Higher Ed
Job Description
Associate Director, Strategic Partnership - BUS- Marketing & Professional Sales
Job ID: 297180
Location: Kennesaw, Georgia
Full/Part Time: Full Time
Regular/Temporary: Regular
Job Summary
Responsible for cultivating and managing high-impact partnerships with corporate, nonprofit, and government organizations to advance the academic, research, and community engagement within the assigned department or college. Enhances the department or college's market efficacy by aligning strategic objectives with initiatives that boost student engagement. Advises leadership, student organizations, and centers on partnership development, event strategies, and business engagement initiatives that measurably improve student experiences and retention.
Responsibilities
- Build and maintain collaborative relationships with corporate, nonprofit, grant, and government stakeholders to support academic, research, and community engagement goals.
- Research and benchmark the college/department against peer institutions, evaluating strategic initiatives, partnerships, funding, and operational effectiveness.
- Analyze trends to align department strategies with institutional goals, enhance competitiveness, and drive long-term growth and impact.
- Serve as a strategic advisor to leadership, faculty, staff, student organizations, alumni, and centers on partnership development, event strategies, and business engagement initiatives.
- Develop, manage, and assess events and programs that foster student engagement with external partners, ensuring alignment with department or college goals and measuring impact on student experiences and retention.
- Design and implement partnership initiatives providing meaningful student opportunities, including internships, research projects, and community engagement, to improve student retention.
- Oversee budgets for partnership initiatives and ensure efficient resource use to support engagement goals.
- Create and oversee marketing materials and communication strategies for partnership initiatives, working with marketing teams to promote partnerships and events effectively.
- Foster relationships to enhance community engagement and visibility, creating collaboration opportunities with external organizations.
- May partner with University Advancement to develop engagement opportunities, alumni events, and activities that strengthen connections and support strategic initiatives.
- Serve as the primary point of contact for student career resources, managing communications and providing guidance on career path exploration.
- Supervise and/or lead assigned staff and student assistants, ensuring effective execution of initiatives.
Required Qualifications
- Bachelor's degree in Business Administration, Management, Marketing, or a related field.
- Current, valid, and unrestricted driver's license.
- Seven (7) years of experience in related functions.
Preferred Qualifications
- Project Management Professional (PMP) certification.
- Advanced degree in a related field.
- Proven ability to manage and grow relationships with stakeholders.
- Experience in higher education, nonprofit, or corporate environments.
Proposed Salary
The budgeted salary range is $90,240 - $96,000. Offers are based on relevant experience. Comprehensive benefits include Medical, Dental, Vision, 13 paid holidays, vacation, generous retirement plans, tuition waiver, wellness options, and more.
Background Check
- Standard Enhanced
- Education
- MVR
Other Information
- This is a supervisory position.
- This position does not have any financial responsibilities.
- This position will be required to drive.
- This role is considered a position of trust.
- This position does not require a purchasing card (P-Card).
- This position may travel 1% - 24% of the time.
Equal Employment Opportunity
Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex, sexual orientation, gender identity, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community.
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