Brand Manager – Consumer Healthcare
Daewoong Indonesia
Job Description
Company Introduction:Looking to build a high-impact commercial career in the global healthcare industry?Daewoong Group is one of Asia’s leading pharmaceutical companies, with a strong presence in Indonesia and a mission to improve patient outcomes through science, innovation, and ethical engagement. Our teams collaborate closely with medical experts and regional partners, including Korea HQ, to bring transformative therapies to patients who need them most. At Daewoong, your talent is empowered through data-driven decision-making, continuous learning, and career pathways that can grow from Indonesia to regional and global roles.
Company CultureAt Daewoong, we believe healthcare is more than medicine — it’s about creating better lives. Guided by our WIN-WIN-WIN philosophy, we grow together with our people, customers, and society. We value autonomy, encouraging our team to work in their own best way — where, when, and how they feel most focused.
Growth is our priority: we set bold goals, learn continuously, and embrace feedback. Here, work isn’t just a job — it’s a chance to do something meaningful and impactful.
Why Join Us?Top-Tier Salary: We offer a highly competitive salary that reflects your skills and experience in the pharmaceutical, wellness, and beauty industry.Performance-Based Compensation: Your hard work and results are directly rewarded with performance-based compensation, and opportunities for rapid promotions.Autonomous and Immersive Work Culture: Work in an environment that promotes ownership, independence, and deep engagement.Meaningful Work with Societal Impact: Your contribution helps drive a triple-win: employee growth, customer satisfaction, and societal advancement.Expert Training & Knowledge: We are committed to your development. You'll receive specialized training in partnership, including direct learning from Korean expertise.Exclusive Korea Trips: Top performers will be rewarded with a unique trip to Korea, offering a chance to experience our roots and culture firsthand.International Career Path: Exceptional talent will have the opportunity for overseas training or placement, paving the way for a truly global career.
Team IntroductionAs part of Daewoong Indonesia’s Consumer Healthcare Marketing Team, the Brand Manager plays a strategic role in driving brand growth and market expansion by localizing global strategies into impactful execution within the Indonesian market. This role will lead end-to-end brand management, from market insight analysis and product positioning to campaign execution and cross-functional coordination, while working closely with HQ in Korea and internal stakeholders across Medical, Regulatory, Sales, and Supply Chain. You will gain hands-on experience in managing product launches, building strong healthcare professional engagement, and navigating a dynamic regulatory and distribution landscape.
High-performing talents will have the opportunity to grow into regional project leadership roles and contribute to broader ASEAN market expansion, supported by structured development programs and global collaboration exposure.
Your Role in this Journey1) Brand Strategy Localization & Execution Planning- Localize global brand strategies developed by HQ to align with the Indonesian market environment, including consumer trends, channel dynamics, and competitive landscape- Conduct market research, insight analysis, and competitive benchmarking to define brand positioning and product strategies- Develop packaging, pricing, and promotional strategies tailored to Indonesian distribution channels (including both offline and online channels)- Establish annual brand plans and execution roadmaps within the allocated marketing budget in alignment with HQ, and track performance against key objectives
- Marketing Communication Execution- Plan and manage professional engagement activities targeting KOLs, physicians, pharmacists, and other healthcare professionals (e.g., symposiums, workshops, CSO training programs)- Lead collaboration with the Indonesian Pharmacists Association (IAI), including MOU establishment and development of annual pharmacist education programs and webinar initiatives- Manage BPOM regulatory registration processes, monitor timelines, and respond to regulatory updates and changes- Coordinate communication with HQ, distribution partners, and other stakeholders, and provide regular progress reports
- Cross-Functional Collaboration- Collaborate with internal stakeholders in Indonesia (Sales, RA, SCM, Medical, etc.) to support effective brand execution- Work closely with HQ Global Brand Managers and Product Development teams to align on product strategy and marketing initiatives- Develop product communication materials and conduct training sessions for CSO and sales teams
Who We’re Excited to Meet1) Education: Minimum of bachelor’s degree in Marketing, Business Administration, Pharmacy, or related field2) Experience: Minimum 5 years of experience in the pharmaceutical, healthcare, or FMCG industry in Indonesia, relevant experience may include brand management, product marketing, sales planning, or distribution/channel management3) Language skills: Fluency in both spoken and written English, with the ability to communicate effectively with internal teams and external partners4) Brand Management Competency: Solid understanding of end-to-end brand management, including product planning, campaign execution, and partnership management
Preferred Qualifications1) Proficiency in Korean is preferred to facilitate effective communication with HQ2) Experience in brand management and product launches within OTC, dietary supplements, or FMCG categories3) Hands-on experience with BPOM product registration and regulatory submission processes in Indonesia4) Experience participating in global brand launches or cross-border collaboration projects (Korean language proficiency is a plus)5) Strong project management, communication, and leadership skills
Future Career Path1) Grow as a Global Execution Leader- Develop a strong understanding of HQ’s global brand strategy, guidelines, and business direction, and execute them effectively in the Indonesian market- Provide solution-oriented feedback to HQ on market execution challenges across distribution, marketing, and regulatory areas2) Expand Your Role as a Project Leader (PL)- Lead end-to-end brand initiatives including product planning, distribution strategy, marketing execution, and regulatory coordination- Demonstrate integrated leadership by coordinating cross-functional teams and external partners across sales, marketing, supply chain, and regulatory affairs3) Develop as a Southeast Asia Market Specialist- Build deep expertise in the Indonesian market and contribute to ASEAN expansion strategies for markets such as Malaysia, the Philippines, and Vietnam- Strengthen capabilities in developing market entry strategies by understanding differences in distribution structures, consumer needs, and regulatory requirements across countries
Recruitment Details:ㆍ Application > Aptitude Test > 1st Interview > 2nd Interview > Compensation Negotiation > Final Onboarding
Our Commitment at Daewoong:[Top Treatment & Performance-based Incentive]Top-tier salary structurePerformance-based incentive system : Rewards based on achievements, with promotions tied to skills and competencies.Provide incentives based on product sales[A Growth Platform for Your Career Growth]Exposure to the entire drug development and lifecycle processOpportunity to collaborate with cross-functional global teams (medical clinical, regulatory, commercial)Direct involvement in scientific strategy and decision-makingExperience in stakeholder engagement with Key Opinion Leaders, researchers, and regulatory bodiesDevelopment of medical writing and scientific communication expertiseHands-on contribution to clinical trial design, data interpretation, and publicationsGrowth in pharmacovigilance and drug safety knowledgeBuilding leadership skills through project ownership and cross-team collaborationAccess to continuous medical education, trainings, and global learning resourcesClear career path towards senior medical affairs, clinical leadership, or regional/global roles[Opportunity for Global Stage Experience]Korea trip support for top performersProvision of opportunities to work in Korea for outstanding talents
Great Workplace, Daewoong GroupDaewoong Group is a major global healthcare leader from Korea, operating in diverse fields including pharmaceuticals, biotechnology, medical devices, and health supplements. With a presence in over 100 countries and a network of 8 branches across Asia and the US, Daewoong drives innovation through 5 worldwide R&D centers and partners with more than 100 companies globally.In Indonesia, Daewoong employs over 360 talented professionals working across multiple locations including Jakarta, Bali, Bekasi, and Surabaya. We are committed to expanding our business further while considering Indonesia a trusted partner growing together.
Daewoong actively invests in talent development and contributes to local communities through various CSR initiatives focused on education, health, and social welfare.By joining Daewoong, you become part of a company with the scale, vision, and resources to empower your career and make a global impact in healthcare.
Global Presence:Founded in 1945, a global healthcare leaderTop in overseas subsidiaries among Korean pharma8 Branch Operations in Asia & US5 R&D Centers Worldwide100+ Partners WorldwideNo.1 pharmaceutical company in KoreaOver 4,500 employees in Korea100+ Indonesian Talents Working in Korea360+ Employees in Daewoong Indonesia
Celebrating Our Journey:Outstanding Foreign Investment CompanyAward by the Indonesian Government (2022)Best Workplace’ in Asia (2023)Best Workplace' in Korea (2022)Recognition for Women-Friendly CorporateCulture & Diversity Management Award (2022)Global Pharmaceutical R&D Innovation Award (2021)