Campaign Director, CIO Persona

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. Our culture is rooted in integrity, empathy, and shared enthusiasm.

About The Team

The Campaigns Center of Excellence (CCOE) leads Workday’s global campaign strategy—driving a consistent, integrated approach across regions, channels, and buyer personas. We translate Workday’s product strategy into scalable, full‑funnel campaigns that build brand, drive demand, and accelerate growth, bringing our full suite of applications, platform, and AI capabilities together into cohesive, multichannel campaigns.

About The Role

The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go‑to‑market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints. This senior‑level individual‑contributor role shapes how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.

Key Responsibilities

• Define and shape the global integrated CIO campaign plan, positioning Workday as the definitive leader in enterprise AI.
• Translate a complex matrix of technologies—platform, applications, AI infrastructure, and agentic capabilities—into a single, cohesive market story.
• Partner with Solutions Marketing, Product Marketing, and Creative to develop messaging hierarchies, campaign themes, and aligned creative that simplify complexity and differentiate Workday in a crowded AI landscape.
• Ensure the narrative connects innovation to tangible CIO outcomes (e.g., governance, security, developer velocity, and enterprise‑wide orchestration).
• Orchestrate a globally aligned, multichannel GTM approach across digital, content, field, and partner channels—ensuring a seamless, connected customer experience.
• Lead campaign enablement so teams understand what to say, how to say it, and when it shows up in the market—supported by clear messaging, guidance, and toolkits.
• Act as the strategic hub across Marketing, aligning Product Marketing, Brand, Creative, Digital, Field, and Regional teams to a unified plan and integrated campaign calendar.
• Partner closely with global field teams to ensure campaigns support priority motions, goals, and pipeline outcomes.
• Work across functions and levels—from individual contributors to senior executives—to ensure comprehensive input, alignment, and governance throughout planning and in‑market execution.
• Oversee how the campaign shows up across all priority channels and regions, from awareness through demand.
• Identify content gaps and influence the development of high‑impact assets that bring the CIO narrative to life.
• Build and influence differentiated content that drives brand love and generates demand, partnering with solutions marketing, content teams, customer advocacy, and external thought leaders and partners.
• Use competitive insights, internal pipeline analysis, and third‑party research to drive cross‑functional conversation and ongoing campaign and program optimization.

About You

• Senior‑level individual contributor with strong leadership and executive presence.
• Demonstrated ability to lead, coach, and elevate cross‑functional teams without direct authority, setting a clear vision while rolling up sleeves on strategy, messaging, and key programs.
• Exceptional collaboration and influence skills; adept at aligning teams around a global GTM strategy across 20+ markets.
• Deep experience with integrated, full‑funnel campaign design and orchestration from brand through demand.
• Ability to leverage insights and analytics to drive campaigns forward proactively versus reactively, with a strong focus on pipeline impact and performance optimization.
• Excellent communication and relationship‑building skills; able to communicate clearly with stakeholders from ICs to senior executives.
• Ability to balance big‑picture strategy with hands‑on leadership to drive outcomes.

Basic Qualifications

• 10+ years of experience leading global B2B marketing or GTM campaigns, ideally in enterprise technology, AI, or technology‑enabled professional services.
• 5+ years working in a complex, matrixed organization.
• 8‑10+ years of proven experience marketing to CIOs, developers, or technical buyers, and/or leading campaigns for enterprise IT audiences.
• Strong understanding of enterprise technology trends, including AI, platforms, and cloud ecosystems.
• Proven experience and understanding of key technologies in a modern B2B marketing tech stack (e.g., Salesforce, Marketo, Tableau, Integrate, or comparable tools).

Other Qualifications

• Experience translating complex product portfolios into integrated, full‑funnel campaigns.
• Experience operating in a large, global organization with cross‑functional complexity.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role‑specific commission/bonus, as well as annual refresh stock grants.

Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $170,600 USD – $255,800 USD
Additional US Location(s) Base Pay Range: $144,000 USD – $255,800 USD
If performed in Colorado, the pay range for this job is $151,600 – $227,400 USD based on min and max pay range for that role if performed in CO.

Our Approach to Flexible Work

With Flex Work, we combine the best of both worlds: in‑person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in‑office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).

Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Equal Opportunity and Fair Chance Statements

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records. Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans. At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills.

If you require assistance or an accommodation at any point, please email [email protected].