Campaign Director, CIO Persona

* Orchestrate a globally aligned, multichannel GTM approach across digital, content, field, and partner channels—ensuring a seamless, connected customer experience.* Lead campaign enablement so teams understand what to say, how to say it, and when it shows up in the market—supported by clear messaging, guidance, and toolkits.* Act as the strategic hub across Marketing, aligning Product Marketing, Brand, Creative, Digital, Field, and Regional teams to a unified plan and integrated campaign calendar.* Partner closely with global field teams to ensure campaigns support priority motions, goals, and pipeline outcomes.* Work across functions and levels—from individual contributors to senior executives—to ensure comprehensive input, alignment, and governance throughout planning and in-market execution.* Senior-level individual contributor role requiring a strong leader with executive presence and a hands-on, collaborative approach.* Demonstrated ability to lead, coach, and elevate cross-functional teams without direct authority—setting a clear vision while rolling up your sleeves on strategy, messaging, and key programs.* Exceptional collaboration and influence skills; adept at aligning teams around a global GTM strategy across 20+ markets (through clear direction and enablement, not by directly executing tactics).* Deep experience with integrated, full-funnel campaign design and orchestration from brand through demand.* Ability to leverage insights and analytics to drive campaigns forward pro-actively vs reactively, with a strong focus on pipeline impact and performance optimization.* Strong strategic and optimization mindset, able to use insights to drive campaigns proactively vs. reactively, with a focus on performance and pipeline impact.* Excellent communication and relationship-building skills; able to communicate clearly with stakeholders from ICs to senior executives.* Ability to balance big-picture strategy with hands-on leadership to drive outcomes.* 10+ years of experience leading global B2B marketing or GTM campaigns, ideally in enterprise technology, AI, or technology-enabled professional services.* 5+ years working in a complex, matrixed organization.* 8-10+ years of proven experience marketing to CIOs, developers, or technical buyers, and/or leading campaigns for enterprise IT audiences.* Strong understanding of enterprise technology trends, including AI, platforms, and cloud ecosystems.* Proven experience and understanding of key technologies in a modern B2B marketing tech stack (e.g., Salesforce, Marketo, Tableau, Integrate, or comparable tools).* Experience translating complex product portfolios into integrated, full-funnel campaigns.* Experience operating in a large, global organization with cross-functional complexity.With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply **spend at least half (50%) of our time each quarter in the office or in the field** with our customers, prospects, and partners (depending on role).

This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email [email protected] more below to learn more on our stance on being a proud equal opportunity workplace, pay transparency and accommodation support.Workday is proud to be an equal opportunity workplace.

Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records.We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us. You may view the , and , by clicking on their corresponding links. Workday is committed to providing reasonable accommodations for qualified individuals with disabilities, disabled veterans, and others during our application process.

If you need assistance or an accommodation due to a disability or for religious reasons, contact us at [email protected]. #J-18808-Ljbffr