Content Writer- BPO

Job SummaryTech Mahindra is seeking a skilled and creative Content Writer to develop high-quality, engaging, and impactful content that supports our brand voice, business goals, and global digital presence. The ideal candidate will have strong writing and research skills, a passion for technology-driven storytelling, and the ability to translate complex technical concepts into clear, compelling narratives for diverse audiences.

Key ResponsibilitiesCreate, write, edit, and proofread a wide range of content including website pages, blogs and articles, case studies, whitepapers, press releases, social media posts, email marketing content, brochures, newsletters, and corporate presentationsDevelop content aligned with Tech Mahindra's brand guidelines, tone, and messaging frameworkCollaborate with marketing, design, sales, product, and technical teams to create content that supports campaigns and business objectivesTranslate complex IT, digital transformation, and technology concepts (AI, Cloud, 5G, IoT, Cybersecurity, etc.) into user-friendly contentOptimize content for SEO using keywords, metadata, and best practices to improve search visibilityConduct market and competitor research to ensure content relevance and differentiationManage multiple content projects simultaneously while meeting deadlinesUpdate existing content to ensure accuracy, consistency, and freshnessSupport employer branding, thought leadership, and internal communication initiativesMaintain content calendars and track content performance using analytics tools

Required Skills and QualificationsBachelor's degree in English, Journalism, Communications, Marketing, or a related field.2+ years of professional content writing experience, preferably in IT services, technology, or B2B marketingExceptional written and verbal communication skills in EnglishStrong editing and proofreading abilities with keen attention to detailExperience writing for digital platforms and understanding of SEO fundamentalsAbility to adapt writing style for different audiences, industries, and formatsProficiency in content management systems (CMS), MS Word, PowerPoint, and collaboration toolsStrong research and analytical skillsAbility to work independently and collaboratively in a fast-paced environment

Preferred QualificationsExperience working in an IT services, consulting, or technology companyFamiliarity with digital marketing tools such as Google Analytics, SEMrush, or similar platformsExperience in thought leadership and long-form content creationBasic understanding of UX writing and content strategyExposure to global markets and multicultural audiences

Behavioral CompetenciesCreative and strategic thinkerStrong organizational and time-management skillsCustomer-focused mindsetProactive, adaptable, and open to feedbackHigh level of professionalism and ownershipWhy Join Tech Mahindra?Work with a global organization driving digital transformation for Fortune 500 clientsOpportunity to create content for cutting-edge technologies and global marketsCollaborative work culture with learning and growth opportunitiesCompetitive compensation and comprehensive benefitsBe part of a purpose-driven organization focused on innovation, sustainability, and positive change