Copywriter

About Us

Grapes Worldwide, India's leading Integrated Communications Agency, nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact at the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.

Powered with deep Technical Knowledge – combined with extensive experience in Digital Marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do!

Agile minds are at our core with a continuous endeavor to invest in talent.

Role Overview:

We are looking for a dynamic creative mind who speaks fluent copy and knows their way around content creation. If you can craft a tagline that stops the scroll and create content that keeps audiences hooked – you might just be who we are looking for. At Grapes, you will work across brands, briefs, and platforms, where no two days will ever look the same.

Roles & Responsibilities:

• Copywriting: Craft sharp, persuasive, and impactful copy across formats – ad copies, taglines, scripts, and emailers – that cuts through the noise and drives results.
• Content Creation: Develop engaging, well-researched, and platform-specific content across social media, blogs, websites, and more that connects with audiences and builds brand affinity.
• Campaign Conceptualization: Collaborate with cross-functional teams to brainstorm, develop, and execute innovative campaign ideas that align with client goals and brand identity.
• Quality Assurance: Ensure the highest standards of copy and content quality, consistency, and accuracy across all channels.
• Brand Voice Management: Maintain and enhance brand consistency across all communications, ensuring alignment with strategic objectives.
• Trend Analysis: Stay abreast of industry trends, cultural moments, and emerging technologies to keep copy and content fresh and relevant.
• Client Collaboration: Work closely with clients to understand their needs, present ideas, and refine work based on feedback.

Desired Skills & Experience:

• A dynamic personality with a strong command over both copywriting and content creation – equally comfortable writing a punchy tagline and a compelling long-form piece.
• Exceptional writing and editing skills with a keen eye for detail.
• Proven ability to develop compelling narratives and impactful messaging across formats.
• Strong conceptual thinking and the ability to generate innovative ideas.
• Bachelor's degree in Communications, English, Journalism, Marketing, or a related field.
• 1 to 2 years of proven experience in copywriting and content creation, preferably within an agency setting.