Data Analytics Lead

Overview

Our client is looking for a talented, detail-obsessed Data Analytics Lead with a passion for data and public affairs to join its quickly growing digital team in its DC office. This company is a leading full-service strategic communications and digital agency, with offices and staff located across the country. There is a lot of growth opportunity in the role.

Over the 4 last years, the company has grown from a team of 30 employees to over 100 people.

What You’ll Be Doing

• Managing and analyzing data to support digital campaigns and public affairs initiatives
• Collaborating with internal teams and clients to deliver data solutions that align with business and public affairs goals
• Assisting in the development of strategies leveraging data to inform campaigns, enhance outreach, and measure success
• Identifying trends, insights, and opportunities through data analysis to improve digital and advertising performance
• Working with the voter file and commercial databases to enrich data and derive actionable insights
• Creating dashboards and visualizations based on campaign performance, including CRM data
• Supporting data integration across platforms and ensuring compatibility with tools and client systems

Requirements

• 4+ years of experience in data management, data analysis, or digital marketing operations
• Advanced proficiency with Excel, including formulas, pivot tables, and data-cleaning functions. Experience with SQL preferred
• Experience working with personally identifiable information (PII), either through the voter file data or commercial databases like Acxiom and Experian
• Experience working with data in CRMs like Salesforce, HubSpot, or Iterable
• Knowledge of advertising platforms and experience preparing data for onboarding into tools like LiveRamp
• Strong attention to detail and ability to manage multiple projects simultaneously
• Problem-solving and analytical skills to derive insights from complex data sets
• Familiarity with data security protocols and best practices for handling sensitive information
• Experience supporting digital campaigns, including audience segmentation and targeting
• Interest and ability in creating and managing data systems and processes
• Excellent written and verbal communication skills to convey data insights and strategy
• Bachelor’s Degree