Demand Gen / BDR Senior Marketing Manager

Job Description

Job Description

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Location: Denver, CO (Preferred), or Irvine, CA (Preferred) or Remote in the United States

Reports to: Director of Marketing

Purpose of the Role:


The Demand Gen / BDR Senior Marketing Manager will be responsible for driving North American lead generation initiatives, combining strategic planning with hands-on execution.

The role is tri-fold:

• Lead and support various digital inbound and outbound marketing campaigns.
• Execute weekly warm and cold calling outreach to North American contacts with the goal of setting qualified sales meetings.
• Provide strategic insight and operational support for generating leads across both strategic and day-to-day execution levels.

Technical Skills Required:

• 35 years of experience in B2B marketing, with a proven track record of generating new business leads in North America.
• 35 years of Salesforce experience.
• 35 years experience creating lists in LinkedIn Navigator.
• 35 years of direct B2B cold and warm lead generation phone calling.
• 35 years running email campaigns in Pardot, including single, multi-touch, and automated drip campaigns.
• Experience planning and leading inbound and outbound digital campaigns across Facebook, LinkedIn, and other third-party digital lead generation platforms.
• 35 years of experience executing marketing best practices across websites, digital campaigns, and other lead generation channels.

Behavioral Skills Required:

• A Lead Gen Lover who wants to own lead generation from go-to-market strategy to execution and reporting.
• A team player with a positive attitude and high work ethic.
• Thick skin and the ability to handle client nos or internal feedback proactively.
• Solution- and results-oriented.
• Comfortable stepping outside of comfort zones, learning new skills, and supporting team members outside of marketing when needed.

Job Responsibilities:

• Work directly with the Head of Marketing (US) to strategically plan and execute annual B2B lead generation and brand awareness campaigns for North and South America.
• Execute 30+ weekly cold and warm lead generation phone calls to North American B2B contacts.
• Manage digital platforms for North American lead gen and brand awareness campaigns (email, social, Salesforce/Pardot, etc.).
• Collaborate with India-based marketing team members, assisting in their growth while promoting positive global team communications.
• Scrape and manually create targeted outbound campaign lists using ZoomInfo, LinkedIn Navigator, etc.
• Deliver weekly and monthly reports on all lead generation activities.
• Think strategically for planning and communications while executing with a hands-on approach.
• Work independently and participate in weekly calls outside of normal business hours.

Bonus:


Content creation skills (design or writing) are a plus.

Minimum Qualifications:

• See technical and behavioral skills required above.
• Experience: 35 years in relevant roles.

This is a remote position.