Digital Demand Marketing Specialist (B2B IT)

Role Overview

Microserve is looking for a Digital Demand Marketing Specialist to help accelerate pipeline growth by generating and nurturing high quality leads for our sales teams across BC, Alberta and Saskatchewan. This role is critical to fueling territory growth through data-driven digital campaigns, website optimization, and full funnel lead nurturing aligned to complex B2B IT buying cycles, with a focus on private sector, mid-market customer segments.

You will own the execution and optimization of digital demand programs that convert interest into sales-ready opportunities, working closely with the Marketing Manager, Web Developer and SEO specialist, Copywriter, Sales and Sales Ops and Services teams to identify new targets and craft compelling value propositions that increases inbound qualified leads on all digital channels by positioning Microserve as trusted leader in IT solutions for Western Canada.

This is a hands-on role suited for someone who thrives at the intersection of marketing performance, technology, and revenue impact.

Key Responsibilities

Demand Generation & Campaign Execution

• Plan, execute, and optimize multi-channel digital campaigns to generate Marketing Qualified Leads (MQLs) for sales territories
• Manage paid media programs across LinkedIn Ads, Google Ads, display, and retargeting
• Support partner-funded campaigns (MDF) with OEMs and ISVs in the IT ecosystem

Website & Conversion Optimization

• Work with the web developer and SEO specialist to optimize landing pages, forms, and CTAs to improve conversion rates and lead quality
• Partner with web developer and SEO specialist, copywriter and sale enablement team to align messaging to IT buyer personas and solutions

Lead Nurturing & Funnel Management

• Build and manage automated nurture programs to guide prospects through long B2B buying cycles
• Collaborate with Sales to align on MQL, SQL, and handoff criteria
• Improve MQL-to-SQL conversion through segmentation, scoring, and workflow optimization

Analytics, Reporting & Optimization

• Track campaign performance using HubSpot, Google Analytics, and CRM dashboards
• Report on pipeline contribution, cost per lead, conversion rates, and ROI
• Continuously test and refine digital campaigns based on performance insights

Cross-Functional Collaboration

• Work closely with Sales, Partner Marketing, and Solutions teams to align digital campaigns with go-to-market priorities

Qualifications & Experience

Required

• 3–6 years' experience in digital marketing, demand generation, or growth marketing
• B2B experience, preferably in IT services, technology, SaaS, or MSP environments
• Hands-on experience with:
• HubSpot or Salesforce
• Google Analytics
• Google Ads and LinkedIn Ads
• Strong analytical mindset with a focus on pipeline and revenue impact

Preferred

• Proven expertise in driving pipeline growth for IT solutions and services within Private and Public sector organizations
• Experienced in marketing complex or technical solutions (cloud, infrastructure, security, modern workplace, data center, etc.)
• Familiarity with partner marketing / MDF-funded campaigns
• Understanding of long sales cycles and multi-stakeholder B2B buying journeys

Skills & Competencies

• Performance-driven and data-informed decision making
• Strong understanding of full-funnel demand generation
• Ability to translate technical solutions into clear value-driven messaging
• Highly organized, detail-oriented, and comfortable managing multiple campaigns
• Collaborative mindset with strong communication skills

Location: Burnaby, BC (Hybrid) or Remote (Canada)

Department: Marketing

Reports to: Marketing Manager

Employment Type: Full-time