Digital Marketing Specialist

Digital:

• E-Commerce Experience
• Create and update the Digital Marketing Calendar
• Content Management Experience
• Lead the strategy and creation of paid social media ads (including FB, Instagram, Pinterest, Google Ads and Yelp)
• Monitor and optimize performance of Paid advertising campaigns
• Reporting of paid media tracking and analytics providing commentary on performance and recommended action plans in a timely manner
• Identify strategic brand partnerships & activities to help improve RDV’s presence in digital space.
• Work with the social media strategist to monitor social networks for customer care issues and ensure voice of RDV is communicated throughout all digital activities
• Responsible for ongoing governance of website content for accuracy and facilitating update requests to ensure content and resources are kept up to date.
• Experience or interest in designing an Ecommerce website experience and seamless customer journey to deliver valuable content
• Experience in managing a content management system (CMS) and creating landing pages
• Prior experience in creating and managing Email marketing campaigns through Mailchimp/ Marketo.
• Think outside the box and proactively introduce new ideas or suggestions to improve processes

Billing and Accounting:

• Assist the accounting department in collecting payments as well as approving invoices for media payments
• Create and manage the monthly budgeting reports, identify areas of improvement

Skills

• Strong written and verbal communication skills
• Leadership
• Analytical thinking
• Organization and Time Management Skills
• Ability to work strategically and meet tight deadlines
• Understand how to target customers and prospects with email marketing
• Use marketing analytics tools to analyze the success of digital marketing efforts

• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
• Follows social media, YouTube and industry news & trends,
• Genuine interest / early adopter of digital technology & innovation
• Knowledge of social media for business and influencer marketing tactics,
• CMS, website design knowledge and Mailchimp
• SEO & SEM
• Backend website knowledge and configuration
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications
• Networking, creativity, eye for design and luxury
• Identify partnership opportunities (paid and earned)
• Able to curate and deliver high impact photoshoots and editorial content for RDV
• Be the face of RDV in representing the brand at events and photoshoots