Director Marketing Analytics
DATAHEAD
Job Description
About the Role We are partnering with a renowned media and analytics organisation to hire a Marketing Analytics Director. This is a senior leadership role focused on driving data-led decision making and delivering marketing effectiveness at scale. You will work closely with senior stakeholders to solve complex business challenges, lead high-impact analytics projects, and translate data into actionable insights that fuel growth.
Key Responsibilities Lead and deliver advanced analytics projects across marketing effectiveness (including MMM, forecasting, and experimentation) Act as a trusted advisor to senior stakeholders, providing strategic, data-driven recommendations Translate complex data into clear, commercial insights for both technical and non-technical audiences Manage and mentor a team of analysts and data scientists Design and implement measurement frameworks to improve marketing performance Support day-to-day media and marketing decision-making with analytical insight Contribute to the development of new analytics products and capabilities Skills & Experience Strong experience in marketing analytics, data science, or econometrics Proven track record of delivering analytics projects in an agency, consultancy, or in-house environment Expertise in Marketing Mix Modelling (MMM) or econometrics (highly desirable) Experience with forecasting, A/B testing, or machine learning in a marketing context Proficiency in R (Python and SQL are advantageous) Excellent stakeholder management and communication skills Ability to simplify complex data into clear, actionable insights Leadership & Impact Experience managing and developing high-performing teams Strong project management and delivery capabilities Ability to influence senior stakeholders and drive strategic decisions Why Apply? High-impact role with strong visibility across leadership Opportunity to shape marketing strategy through data and analytics Blend of technical, strategic, and leadership responsibilities Collaborative, fast-paced, and innovative environment For a confidential discussion, please get in touch directly.