Director of Product Strategy & Development

We Create Impact!

Mediaplanet is a world leader in content marketing, creating powerful campaigns together with 15,000+ clients globally. We make branding easy by managing the entire value chain – from concept and production to distribution and collaborations with influencers and world-renowned media houses. As part of Caybon, we have 10 offices across Europe and North America.

As the Integrated Production Manager, you will be responsible for overseeing the coordination and execution of print and digital campaigns production across the US market.

We are now looking for a Director of Product Strategy & Development.

About the Role:

This role focuses on leading product development and production while driving strategic decisions through research and data-backed insights. The position is responsible for onboarding and testing new products, as well as creating sales enablement materials to improve deal size and client retention.

The role is a full-time position based in the Mediaplanet’s NYC office in Flatiron. You are expected to work from the office at least 4 days per week (M-Th). You will report to the Managing Director of the US market.

Pay: $120,000 annual salary

Qualifications:

• 10+ years of experience in product development or production management
• Strong research and analytical skills to inform content and product strategy
• Experience with product onboarding, testing, and lifecycle management
• Ability to create sales enablement materials and translate insights into action
• Proven track record of supporting client retention and business growth

Key Responsibilities:

Production Team Management & Oversight

• Lead and manage the day-to-day operations of the production team
• Oversee project timelines, workflows, and deliverables to ensure on-time, high-quality execution
• Establish and optimize production processes and best practices
• Allocate resources effectively across projects and priorities
• Mentor and develop team members, ensuring strong performance and growth
• Collaborate cross-functionally with editorial, sales, and leadership teams
• Ownership of the distribution budget and costs

Sales Enablement

• Develop sales enablement materials (pitch decks, product one-pagers, case studies)
• Translate product offerings into clear, compelling value propositions for clients
• Partner with sales teams to identify opportunities to increase deal size and close rates
• Provide insights and data to support client conversations and proposals
• Continuously refine messaging based on market feedback and performance
• Support retention efforts through post-sale materials and client-facing insights

Product Review & Development

• Conduct ongoing reviews of existing products to assess performance and identify improvements
• Lead research and analysis to inform product strategy and innovation
• Oversee onboarding and testing of new products and offerings
• Identify market trends and client needs to guide product development
• Work cross-functionally to refine and launch new products
• Track product performance metrics and iterate based on results