Director of Social Media & Strategy

Job DescriptionJob DescriptionDirector of Social Media & Strategy(Content & Conversion Focused)

Happy Baby Night Nurses  About UsHappy Baby Night Nurses is a rapidly growing, nationally expanding premium postpartum care company providing overnight newborn support exclusively by Registered Nurses.We operate in high-trust, high-stakes moments—where sleep, recovery, and newborn care directly impact a family’s quality of life.Our brand is built on:RN-level care in the homeTrust, safety, and professionalismA premium, high-touch experience for modern familiesWe are not building a content page.

We are building a lead engine that converts high-intent parents into paying clients.  The RoleWe are hiring a Social Media Producer to own the strategy, messaging, and performance of all social content.This is not a basic posting role.You are responsible for creating content that directly drives:Qualified inquiriesBooked familiesRevenueYou will:Decide what content gets madeCreate hooks, scripts, and messagingAnalyze performance and adjust in real timeContinuously improve conversionOwn publishing and platform optimizationMaintain quality control across all contentMonitor performance and surface insights quicklyYou will have direct visibility into how your work impacts real revenue. You will work alongside our Director of Brand Growth, who manages:Our Client Management tracking system (Salesforce)Paid ads built from your top-performing contentROI tracking and analytics systemsYour responsibility: Make sure the content converts into measurable results and provide those results to the Brand Growth Director.  What You Will OwnContent Strategy & DirectionBuild content designed to generate leads—not just viewsGrow an engaged, high-quality audienceIdentify winning angles, hooks, and messagingTranslate business goals into content strategyPosition HBNN as THE premium RN-based provider—not a commodity  Content Creation (High-Leverage Only)You will write:HooksScriptsContent outlinesYou will:Develop repeatable formats that consistently performDirect what gets filmed and how it’s executed  Conversion ThinkingEvery piece of content must answer:

“Why would this make someone inquire?”You will align content with:Pain points (sleep deprivation, recovery, anxiety)Buyer psychologyTrust-building  Performance & OptimizationReview performance weekly with leadershipIdentify winners and underperformers quicklyDouble down on what worksCut what doesn’tTest and iterate weekly (not monthly)Adjust messaging based on real-time data  Collaboration with Director of Brand GrowthYou will provide:Clear strategic direction (“Here’s what we’re posting and why”)You will receive:Conversion data (“Here’s what led to inquiries and bookings”)You will refine strategy based on actual results—not assumptions.  What Success Looks Like (Non-Negotiable)Content consistently generates engagement, inquiries, and conversionsMeasurable growth in:FollowersSavesSharesDMsClear winning content angles identified within 30–45 daysA repeatable content system that drives resultsTop-performing content consistently converted into high-performing ads  Who This Role Is ForYou:Think like a marketer first, creator secondUnderstand buyer psychology and visual executionCan clearly explain:Why a hook worksWhy content convertsHave a track record of growing accounts tied to real business outcomes  Who This Role Is NOT ForDo not apply if you:Prioritize aesthetics over performanceTalk about “brand vibes” without tying to resultsMeasure success in likes instead of leadsCannot connect content to revenueRely on trends without understanding strategy  Requirements2–3+ years in content, social growth, or digital marketingProven track record of:Growing accountsDriving engagement that leads to action (inquiries, sales, etc.)Strong understanding of:HooksRetentionConversion psychologyPlatform experience:Instagram (primary)Facebook (primary)Google BusinessTikTokLinkedInYouTube Shorts  Application Filter (Required)1. 3 Pieces of Content You’ve Created

For each, include:GoalWhy you believed it would performResults:ViewsEngagementOutcomes (leads, sales, conversions)  2. Hook Breakdown

Topic:

“Why hiring a Registered Nurse for overnight care changes everything for new parents”Provide:3 hooksBrief explanation of why each would perform  3. Conversion Thinking Test

Answer:

“What makes a sleep-deprived, high-income mom actually inquire after watching a reel?”(Vague or generic answers will not be considered.)  4. Content Audit

You will be given a recent post.You must:Identify what’s working and what’s notRewrite the hookImprove the caption for conversion  Compensation$18 -$20/hourFull-time or Hybrid90 Day TrialPerformance-based upside tied to lead generation and growth  Final NoteWe are not looking for someone to “run social media.”We are looking for someone who can:

Turn content into a predictable growth channel.   Reality CheckThis is a performance-driven role.If your content doesn’t convert, it doesn’t work.If you can consistently create content that drives real business results, we want to hear from you! Company DescriptionHappy Baby Night Nurses is a rapidly growing, nationally expanding premium postpartum care company providing overnight newborn support exclusively by Registered Nurses.

We operate in high-trust, high-stakes moments—where sleep, recovery, and newborn care directly impact a family’s quality of life.

Our brand is built on:

RN-level care in the home

Trust, safety, and professionalism

A premium, high-touch experience for modern familiesCompany DescriptionHappy Baby Night Nurses is a rapidly growing, nationally expanding premium postpartum care company providing overnight newborn support exclusively by Registered Nurses.\r\n\r\nWe operate in high-trust, high-stakes moments—where sleep, recovery, and newborn care directly impact a family’s quality of life.\r\n\r\nOur brand is built on:\r\n\r\nRN-level care in the home\r\nTrust, safety, and professionalism\r\nA premium, high-touch experience for modern families