Director, Relationship Marketing Strategy (Open to Remote, Continental U.S.)

Job Overview

As Director, Relationship Marketing Strategy you will report into the Senior Director, Relationship Marketing Strategy and join a team of experienced marketers who focus on helping Merkle clients achieve their business goals.

You will be a key member of the client account team, ensuring that the programs we execute are based on a deep understanding of the client’s business and strategic objectives. You’ll appreciate the importance of strong relationships and become a trusted advisor to the client and Merkle account team. You will thrive in both analytic and creative thinking, be nimble in solving client problems, and communicate strategy to inspire belief and execution.

Responsibilities

• Lead the building, development, and delivery of strategic omni‑channel marketing plans.
• Be a subject‑matter expert and translate new technology—particularly in the areas of 1st‑party data marketing and CRM—into new marketing ideas for the client.
• Show a strong understanding of differences in marketing to customers in different verticals and environments.
• Develop trusted, long‑term relationships with key client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best‑practice solutions, skills, capabilities, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics, etc.) and partner agencies to turn ideas into executable plans.
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.

Qualifications

• A Bachelor’s Degree (required)
• Experience leading a team (required)
• Experience with Braze/SFMC (a plus)
• Healthcare client experience (a plus)
• 8+ years of experience in data‑driven marketing—specifically CRM, email, online/offline media
• Deep understanding of the customer lifecycle and how messaging strategy drives the experience
• 5+ years working in an agency or consulting firm
• Experience developing solutions to support the sale of new services to clients
• Hands‑on skills using data and research to drive decisions—proficiency in Excel and research tools
• Strong writing, presentation, and client‑facing communication skills; experience translating data analysis into actionable marketing recommendations and presentations—proficiency in PowerPoint
• Attention to detail and ability to incorporate internal and external feedback on an iterative basis
• Superior multi‑tasking, networking, time‑management, and interpersonal skills
• Self‑starter with high intellectual curiosity, drive, determination, and persuasion skills
• Comfort and experience working within a matrixed organization with a wide degree of latitude
• Average 20%–30% travel (contingent on client comfort level)

Salary

The annual salary range for this position is $113,000–$158,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Location

Detroit

Employment Details

Time Type: Full time

Contract Type: Permanent

Equal Opportunity Employer

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Accommodation

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