Head Merchant Growth

Head - Merchant Growth (10-12 Years Experience)

We are looking for a Merchant Growth Head to drive merchant acquisition, activation, and revenue growth across our PPI (Wallet) and POS/device business.

This role requires a strong understanding of merchant ecosystems, digital payments, and POS businesses, along with the ability to build and scale growth strategies.

Key Responsibilities -

a) Merchant Growth Strategy

Define and execute merchant growth strategy across wallet acceptance and POS/device deploymentIdentify and prioritize high-potential merchant segments (retail, SMBs, services, franchises, SaaS-led)Build scalable acquisition and activation models

b) Merchant Activation & Engagement -

Drive merchant journey from onboarding to active and repeat usageImprove transaction volume and wallet acceptance across categoriesDesign programs to increase usage, frequency, and retention

c) POS & Device Growth -

Lead POS and QR/device deployment strategy across target segmentsImprove device productivity (transactions and TPV per device)Drive monetization via rentals, subscriptions, and transaction-led models

d) Partnerships & Ecosystem-

Build partnerships and integrations to accelerate merchant adoption and usage

e) Revenue Ownership-

Own merchant-side revenue across wallet, POS, and devicesIdentify and drive cross-sell opportunities across products

f) Data & Growth Optimization-

Track merchant funnel metrics and identify drop-offsRun pricing, incentive, and product experimentsWork closely with product and analytics teams to improve conversion and growth

Candidate Profile-

10-12 years of experience in fintech, payments, POS, or merchant platformsStrong understanding of PPI wallets, UPI, and offline paymentsExperience in merchant acquisition, growth, or partnershipsAbility to scale growth programs and drive executionStrong analytical and problem-solving skills