Head of Video Editor

We're seeking an exceptional Head of Editing to join our creative leadership team. In this pivotal role, you'll lead the video editing function and elevate the performance of our marketing campaigns through strong visual storytelling and creative leadership.

You’ll drive visual innovation across multiple SKUs, translating marketing strategy into high-performing creative assets through your editing expertise, storytelling instincts, and leadership. As the creative cornerstone of the editing team, you'll directly impact the brand's success by shaping campaign direction and establishing creative standards.

The Head of Editing bridges the gap between strategic objectives and visual execution, transforming marketing concepts into high-performing creative. You'll define the visual identity of our creative while fostering a culture of creative excellence and operational efficiency within your team. You will work closely with editors on team performance strategies and leadership development.

About EllaOla

EllaOla is a premium family wellness brand based in New York City. Our products are developed alongside Harvard dermatologists and pediatricians and combine science-first formulations with plant-based ingredients designed for the whole family.

EllaOla has been featured in Harper’s Bazaar, Glamour, Forbes, Town & Country, and Marie Claire, and is sold in Nordstrom, Macy’s, Bloomingdale’s, and Babylist.

Key Responsibilities

• Establish creative standards through hands-on leadership and visual direction
• Provide clear, actionable feedback that elevates edit quality and drives measurable performance results
• Ensure all creative meets high standards for both storytelling and technical execution
• Personally edit high-priority campaigns to establish quality benchmarks for the team
• Identify and implement successful visual techniques based on performance data
• Make informed decisions about team composition to maintain high performance standards
• Provide clear, actionable feedback that drives immediate improvement and continuous growth
• Evaluate editor performance using productivity metrics and performance analysis
• Identify necessary skills and resources required for current creatives and upcoming projects

Asset Management

• Partner with creative strategists to ensure footage meets brand, legal, and quality standards
• Review new footage promptly and provide specific, constructive feedback
• Curate strong footage selections to maximize creative possibilities for the editing team
• Build and maintain organized asset libraries through strategic delegation
• Develop innovative approaches to repurpose existing assets for maximum creative impact

Strategic Collaboration

• Align with creative strategists on quality standards and campaign visual direction
• Share insights during meetings that connect editing approaches to creative performance
• Facilitate knowledge-sharing within the editing team to elevate overall capabilities
• Identify and implement emerging tools and AI technologies that improve editing workflows and creative output

Process Innovation

• Identify and implement opportunities to improve editing workflows and quality standards
• Research and delegate exploration of new tools and techniques that could benefit the team
• Balance operational efficiency with creative excellence in all processes
• Contribute to testing and developing new methodologies and creative resources
• Escalate recurring challenges to management with proposed solutions

Requirements

• 5+ years of professional video editing experience with at least 1 year in a senior or leadership role
• Previous experience at a performance marketing agency, creative agency, or in-house creative team
• Proven ability to provide insightful, actionable creative direction and feedback
• Expert-level proficiency in Premiere Pro and Adobe Creative Suite
• Working knowledge of motion graphics and Adobe After Effects
• Strong understanding of performance marketing principles and social platform creative requirements
• Portfolio demonstrating versatility in style, pacing, and visual storytelling
• Exceptional communication skills with the ability to clearly articulate creative decisions
• Strong organizational skills and the ability to thrive in a fast-paced environment

Preferred Qualifications

• Previous experience managing a team of video editors
• Experience in performance marketing or data-informed creative development
• Working knowledge of emerging AI tools in post-production workflows
• Familiarity with AI technologies for video editing and content creation
• Experience collaborating with strategy teams on creative concept development
• Demonstrated success in process improvement initiatives
• Experience with asset management systems and footage organization

Why This Role Is Unique

• Lead the visual execution for a fast-growing premium wellness brand
• Work on high-volume creative campaigns seen by millions of consumers
• Collaborate directly with strategists and performance marketers
• Help shape the visual identity and creative direction of the brand
• Experiment with new creative formats, AI tools, and storytelling approaches that directly impact performance