Inside Sales Team Leader Europe

The Organization

Cordstrap is the global market leader in cargo securing systems, engineering out the risks associated with the movement of goods in and around industrial settings to protect products, people and places. Cordstrap protection engineers work directly with industrial customers to assess, anticipate, and mitigate risks and to operationalize, measure and continuously improve impact so that these companies can grow safely and sustainably.

Headquartered in The Netherlands with a global footprint of sales offices, factories and distribution partners, Cordstrap has 500 employees present in 22 countries and serves customers in over 50 countries worldwide.

The organization combines a unique mixture of global operational reach and multi-national professionalism with an entrepreneurial, customer-centric and lean culture which is oriented towards impact. Held by long-term, private shareholders, Cordstrap is focused on long-term profitable growth and value creation for shareholders, employees, and customers.

Business Context

Cordstrap is a market leader with a clear vision and strategy for the future. At Cordstrap, we are on a journey. The company has successfully made the transition from a product-oriented approach to a solutions, applications-oriented marketing and sales approach focused on key industries where it can add more value.

Cordstrap is also getting ready for the next phase in its journey towards AI-enabled cargo securing solutions, a phase where Cordstrap's brand and value proposition will evolve and expand from 'cargo securing solutions' provider to 'cargo securing intelligence' provider in which Cordstrap account managers actively work to identify and mitigate risks for customers caused by the movement of goods.

Our sales teams lead the way by delivering value beyond price and product. We believe in the power of empowered, enabled, and entrepreneurial salespeople who collaborate across functions and borders to deliver measurable impact. We serve our customers with tailored approaches based on their needs, guided by data, technology, and best-in-class commercial discipline.

We aim to create an environment that is challenging, rewarding, and energizing, one where personal growth and team success go hand in hand.

Cordstrap deploys a tailored sales model, where sales teams are organized to serve customers based on their cargo securing expertise, needs, and growth potential.

The Role and Deliverables

The Inside Sales Team Leader is responsible for achieving growth and profitability across an assigned customer portfolio of small to mid-sized business customers, while leading, coaching, and managing the Inside Sales Team Europe. The role blends hands-on commercial execution with people leadership: prioritizing accounts through data (CRM/Power BI), driving retention, development, new business and reactivations via structured outreach, and instilling consistent sales disciplines (Sandler sales methodology). In partnership with Sales, Marketing, Customer Service, Planning, and Finance, the Team Leader orchestrates a simple, standardized customer journey and ensures the team meets activity and revenue objectives.

The Inside Sales Team Europe is responsible for:

• Managing a high-volume portfolio of existing customers through proactive outreach and lifecycle nurturing.

• Qualifying inbound leads and re-qualification of existing accounts efficiently routing them to the right commercial owner (Field Sales or self-managed).

• Executing customer outreach campaigns , including maintenance, development and reactivation calls and emails.

• Supporting the smaller locations of Global Key Accounts , MNC Coordinated Accounts , and international accounts, in line with overarching strategies.

• Using CRM (CHUB) and Power BI to prioritize outreach, monitor portfolio activity, and track performance.

• Maintaining a consistent cadence of customer touchpoints , ensuring responsiveness and follow-up using planned call cycles and digital channels.

• Maintaining accurate records and insights for portfolio accounts, and customer needs.

• Contributing to the roll-out and execution of global and regional initiatives , ensuring alignment with customer expectations and Cordstrap strategy.

Key Responsibilities of the Inside Sales Team Leader

• Drive long‐term, profitable growth of the Inside Sales portfolio

Ensure sustainable commercial performance by owning a high‐volume customer portfolio, aligned with Cordstrap's group strategy and growth ambitions.

• Create and execute growth plans for Inside Sales

Develop structured, data‐driven growth plans that deliver targeted sales and gross profit results. Translate plans into clear commercial actions for the team.

• Identify performance gaps and implement corrective actions

Use CRM (CHUB) and Power BI insights to diagnose the root causes of missed targets. Build gap‐filling action plans that restore momentum and ensure the team to recover quickly.

• Inspire, coach and manage the Inside Sales team

Elevate team engagement and conduct structured coaching sessions, and skills development. Ensure that the right people are in the right roles, fostering a culture of accountability, collaboration, and continuous improvement.

• Collaborate cross‐functionally to unlock growth and efficiency

Work closely with Sales, Marketing, Customer Service, Planning, and Finance to align operations, and remove obstacles impacting customer outcomes.

Experience & Background

• Proven B2B Inside Sales experience within an industrial solutions‐driven environment, with a clear track record of portfolio growth and customer retention.

• Demonstrated team‐lead and coaching experience , including the ability to upskill talent, run structured coaching sessions, and elevate team performance.

• Experience working in multinational, multicultural environments , collaborating effectively across different regions, and ways of working.

• Experience operating in hybrid (virtual + physical) team settings , ensuring connection, communication, and performance regardless of location.

• Successful track record within a matrix organization , partnering with Sales, Marketing, Customer Service, Supply Chain, and Finance to drive outcomes.

• Strong performance in KPI‐driven environments , consistently delivering on activity, pipeline, and revenue targets while maintaining quality and compliance standards.

• Proficiency with CRM and analytics tools , ideally including SugarCRM, Power BI, or similar systems, with the ability to extract insights and coach the team on usage.

• Understanding of modern sales methodologies , including consultative selling, value‐based approaches, and qualification frameworks (Sandler).

Leadership & Commercial Capabilities

• Ability to lead through influence and clarity , providing direction and alignment across a team with different experience levels.

• Capability to build a strong team culture , fostering accountability, collaboration, and a commitment to continuous improvement.

• Hands‐on commercial mindset , capable of assisting with complex customer situations, opportunity advancement, and escalation handling.

• Operational discipline , able to structure weekly routines (pipeline reviews, coaching, performance checks) and maintain execution consistency.

• Business acumen , understanding pricing, margins, value levers, and decision‐making processes within industrial B2B environments.

• Comfort with change and transformation , supporting digital tools, new processes, and evolving commercial operating models.

Skills & Attributes

• Strong communication skills — verbal, written, and interpersonal — with the ability to adapt communication to different stakeholders and cultures.

• Analytical and problem‐solving abilities, able to diagnose root issues, interpret data, and translate insights into clear action plans.

• Negotiation and objection‐handling expertise, with the ability to drive value‐based conversations, manage pushback, and close opportunities.

• High level of self‐management , demonstrating organization, time discipline, independence, and the ability to prioritize effectively.

• Curiosity and continuous learning orientation, eager to adopt and apply frameworks, tools, and methodologies that improve team performance.

• Proactiveness , ownership, and entrepreneurial mindset, taking responsibility for results and seeking improvement rather than waiting for direction.

• Humility combined with ambition, balancing confidence with openness to feedback and a willingness to learn and grow.

Education & Language

• Education: Bachelor's degree in Business, Marketing, Engineering, or a related field (preferred but not mandatory with strong experience).
• Languages: Fluent in English; additional European languages are considered a strong advantage.

Scope of Role in the Organization

• Reports to Vice President Sales International.
• Works as part of the International Sales organization, managing a team of 9+ Inside Sales Account Managers, and partnering with Field Sales and key stakeholders across the value chain (supply, customer service, finance)
• The position may be fully remote based in an European country, with regular travel for team meetings and trainings to the headquarters in The Netherlands and possible other European locations (estimated 25%).