Lead, eCommerce, Lifecycle Marketing

Snap Inc is a technology company focused on camera and AR experiences. The Marketing team builds a global marketing organization that supports Snap’s consumer hardware and wearable products.

This role sits within the Media & Channel Marketing organization and partners with Product, Brand, and Engineering to deliver high‑performing customer journeys for Snap’s consumer hardware and wearable products, including Spectacles.

We need a Lead, eCommerce, Lifecycle Marketing to design and execute lifecycle programs across owned channels (email, push, in‑app, and messaging), enabling activation, engagement, retention, and lifetime value.

This role reports to the Senior Manager, eCommerce & Digital Marketing and plays a key part in Snap’s overall strategy.

What You’ll Do

• Lead CRM and lifecycle strategy for Snap’s consumer hardware, defining the roadmap, campaign calendar, managing partnerships, and channel mix across email, push, in‑app, and messaging.

• Design full‑funnel lifecycle journeys (welcome, onboarding, education, cross‑sell, winback, loyalty) that move customers from first touch to purchase and advocacy.

• Own segmentation and targeting based on behaviors, preferences, and value to unlock personalized experiences at scale.

• Develop a robust experimentation agenda (A/B and multivariate tests) across messaging, creative, frequency, and journey design to continuously improve activation, retention, and LTV.

• Partner with Brand and Product teams to align on‑site, in‑app, and post‑purchase experiences, ensuring lifecycle programs sync with product surfaces and checkout flows.

• Collaborate with Creative, Brand, and Regional Marketing to ensure communications are on‑brand, locally relevant, and aligned with broader campaigns and product narratives.

• Define and own CRM KPIs, including activation rates, engagement, repeat purchase, churn, unsubscribe, and revenue contribution; build dashboards and regular readouts for key stakeholders.

• Work closely with Marketing Operations / MarTech to ensure the right tools, integrations, and data pipelines are in place to power personalization, triggered experiences, and measurement.

• Manage day‑to‑day campaign operations (briefing, QA, deployment, post‑campaign analysis) in partnership with internal teams and external vendors.

• Shepherd privacy‑ and trust‑forward practices in CRM, ensuring programs respect user choice and comply with evolving regulatory and platform requirements.

Knowledge, Skills & Abilities

• Strong lifecycle strategy and CRM channel expertise (email, push, in‑app, messaging) with a deep understanding of orchestrating journeys across touchpoints.

• Proven ability to combine creativity with analytics—comfortable building a test plan, reading dashboards, and crafting compelling briefs.

• Highly collaborative operator who can influence and align cross‑functional partners across Product, eCommerce, Brand, Analytics, and Regional Marketing.

• Analytical and hypothesis‑driven mindset, spotting insights, translating them into clear opportunities, and operationalizing experiments and programs.

• Strong communication and storytelling skills, synthesizing complex data and trade‑offs into clear narratives for senior stakeholders.

• Comfort operating in a fast‑paced, ambiguous environment, balancing strategic thinking with hands‑on execution.

Minimum Qualifications

• 8+ years of experience in CRM, lifecycle, retention, or growth marketing roles, ideally within consumer, eCommerce, hardware, or subscription/SaaS businesses.

• Demonstrated track record of designing and scaling lifecycle programs that drive measurable improvements in activation, retention, repeat purchase, and/or LTV.

• Deep experience with email and push marketing, including segmentation, triggers, dynamic content, and deliverability best practices.

• Hands‑on experience with experimentation and optimization (A/B testing, incrementality, cohort analysis) and using data to inform roadmaps and prioritization.

• Proficiency with CRM and analytics platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable, Klaviyo) and comfort partnering with technical teams on data and tooling.

• Strong quantitative skills, defining KPIs, interpreting dashboards, and partnering with Analytics to build insights and recommendations.

Preferred Qualifications

• Experience in luxury, tech, or lifestyle consumer goods marketing.

• Strong leadership and stakeholder management skills across global teams.

• Data‑driven, strategic thinker comfortable in both creative and analytical domains.

• Excellent communication and storytelling skills, with the ability to influence and inspire across teams.

• Passion for technology, innovation, and shaping the future of digital commerce and AR/VR experiences.

We provide an equitable workplace and are an equal opportunity employer. Eligibility includes race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, and other protected classifications in accordance with applicable laws. EEO, including disability/vets.

We consider qualified applicants with criminal histories in a manner consistent with applicable law.

Compensation

Base salary ranges vary by work zone:

• Zone A (CA, WA, NYC): $142,000–$214,000 annually
• Zone B: $135,000–$203,000 annually
• Zone C: $121,000–$182,000 annually

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