Manager – Strategic Insights & Analytics

About Danone Group

Mission: ‘Bringing Health through Food to as Many people as Possible’

Danone is a global leader in food and beverages, focusing on Essential Dairy and Plant-based products, Waters, and Specialized Nutrition. Our mission is to bring health through food to as many people as possible by creating nutritious products, raising awareness about healthy eating and drinking habits, and conducting our business sustainably.

Danone’s dual focus on commercial performance and societal responsibility, combined with an ongoing commitment to innovation and the strengthening of its health-oriented brands, has resulted in strong performance worldwide. With nearly 90,000 employees and products sold in over 120 markets, Danone has generated more than €27 billion in sales annually.

More information can be found at www.danone.com.

About Danone India:

India is among the countries in the APAC zone wherein Danone has its presence. Danone operates in India as Nutricia International Pvt. Ltd, focusing on nutrition with a range of products catering to pregnant mothers, infants, young children as well as adults.

These products are manufactured in India and sold under recognized brands such as Aptamil, Dexolac, Nusobee, and Protinex, to name a few. Danone employs over 1,000 individuals across India and generates a turnover exceeding €150 million. The company's head office is in Mumbai, Maharashtra, with a manufacturing facility situated in Lalru, Punjab.

More information can be found at https://www.danone.in/

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Job Summary

The incumbent will be key member of Strategic Insights & Analytics (SIA) team and will be working closely with senior stakeholders and cross functional teams to advise on business strategies through the power of data and analytics.

The SIA team is the voice of the consumer and an essential strategic partner to unlock growth for the India portfolio of Danone. The incumbent will be responsible for the thinking & execution of all strategy, business, brand and innovation insights work for Danone brands. This role is a critical part of the bigger Marketing team and expected to partner with cross-functional teams to ensure that the decisions we make and assets we develop are rooted in consumer’s needs & market movements.

Additionally, this role is responsible for connecting with global teams to ensure consistency in global brand and consumer strategies.

Key Roles and Responsibilities:

Driving consumer centricity to build business growth:

• Ensure the CBU leadership is guided by Insights to translate relevant opportunities into commercial strategies to drive growth
• Inspire & influence strategic directions on brands & the portfolio via consumer landscape, behavior and market studies (H&As, Equity, Exploratory research, Triggers & Barriers, Social Media analytics, etc.)
• Lead qualitative & quantitative research to give impactful directions on mix development and portfolio directions
• Bring business insights through data analysis and triangulation via execution & mastery of panel & syndicated data (HCP & Consumer Brand tracks, Retail & Household panel) – 6P Deep Dives, Monthly reporting with actions, Growth predictions, etc.

Business planning & forecasting:

• Direct business towards future growth directions via forecasting & predictive techniques.
• Lead category and subcategory forecasts with actions for the Danone portfolio to grow competitively in the market
• Bring in new thinking on growth opportunities & innovations via analytics and growth modelling
• Harness directions from social media analytics & market trends to project relevant trends & opportunities for the portfolio to participate in

Driving Data Discipline and Consumer Connectedness:

• Lead management & roll-out of all syndicated data reports across Marketing & functional teams
• Build data literacy and consumer connectedness within the marketing and partner teams
• Ensure accuracy of reporting, analysis & interpretations across key panels
• Identify new data sources and bring in agility in insight mining from quicker and rigorous sources

Profile Required:

• Education Qualification – MBA in Marketing
• 8+ years of experience working in the consumer insights (candidates with FMCG/OTC background will be preferred)
• Expertise in Market Research techniques. Well versed in research methodologies and possess the ability to apply research to address the company’s business problems
• Proficiency in usage of Nielsen retail panel data; familiarity with Kantar WP, Brand tracks preferred.
• Ability to interpret data, draw insights and develop actionable recommendations.
• Prioritize analyses through hypothesis-building and identifies key issues
• Ability to confront and resolve ambiguity through structured problem solving
• Expertise in project management skills, particularly in terms of allocating resources and ability to partner with internal and external clients.
• Affinity for market intelligence
• Strong passion for bringing consumer POV into the center of decision making