Marketing and Communications Specialist

About the Employer

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Job Summary

Overview: The role of the Marketing and Communications Specialist in the school district is pivotal for maintaining effective communication between the district and the community. A bachelor's degree and minimum 2 years experience in the same field required. Unofficial Transcripts (Official required upon hire). Possession of a valid Class "C" driver's license, or equivalent, is required. CPR (Required upon hire) TB Test (Required upon hire) Below is an outline of key responsibilities and tasks associated with this role: • Develop and update marketing materials for the school. • Develop, execute, and maintain a social media strategy. • Create engaging content for social media channels and monitor social media presence. • Develop branding marketing materials and release campaigns. • Develop fundraising materials, execute and release campaigns • Coordinate advertising for web, print, e-mail, apps, etc. • Coordinate field trips and school events. • Perform various related duties as assigned by the Superintendent. • Reach mutually agreed upon marketing goals. • Monitor and analyze performance metrics, such as engagement rates, views, and shares, to optimize content and inform future decisions. • Proven ability to create and produce high-quality and engaging content that resonates with diverse audiences. • Strong analytical skills and the ability to use data to inform content decisions and optimize performance. • A proactive and self-starter mentality with the ability to work independently and as part of a team in a fast-paced environment. • Collaborate with various teams to integrate marketing strategies with overall school business objectives. • Attendance is an essential function of this position. Required Skills/Abilities: • Excellent verbal and written communication skills. • 2 years of experience in social media marketing • Strong writing and editing skills • Excellent communication and interpersonal skills • Ability to work independentl

Requirements / Qualifications