Marketing Content Writer

Job Description

Job Description

Invivoscribe is an industry pioneer and global leader in precision oncology diagnostics. For more than 30 years we have driven international standardization of molecular and flow cytometry testing and expanded access to advanced cancer therapies worldwide. Our mission is simple and unwavering: Improving Lives with Precision Diagnostics ®

We are seeking a Marketing Content Writer as the strategic storyteller responsible for translating complex scientific and technical information into compelling, high-impact content that drives demand, accelerates product adoption, and supports revenue growth. S/he ensures messaging consistency across channels while positioning the organization as a scientific thought leader.

Headquartered in San Diego, with operations across North America, Europe, and Asia, Invivoscribe develops and manufactures a comprehensive portfolio of molecular and flow cytometry assays, reagents, controls, and bioinformatics tools under ISO 13485 design control. Our products and services support more than 700 clinical laboratories in over 160 countries.

Core Responsibilities:

• Owns end‑to‑end content asset creation and works closely with product managers to translate UVP, customer pain points, competitive differentiation, and product solutions into impactful content that resonates with target audiences.
• Create, update, and own specialized and go-to-market content across channels for healthcare and technical audiences including website copy, presentations, newsletters, articles, emails, ads, social posts, customer communications, white papers, technical guides, application notes, webinars, video scripts, and thought leadership pieces.
• Develop product and campaign assets such as launch plans, go-to-market timelines, one-pagers, spec sheets, comparison charts, FAQs, training materials, nurture/drip sequences, and sales enablement materials (pitch decks, battle cards, demo scripts).
• Plan, execute, and optimize multi-touch campaigns to support lead generation by defining messaging frameworks, content calendars and by conducting A/B testing to continually refine content to improve performance.
• Collaborate with graphic designer, web developer and external agencies to optimize website content for SEO/GEO/AEO, ensuring all pages are current and aligned with broader marketing and sales initiatives.

Core Requirements:

• Bachelor’s degree in a life science, marketing, communications, or a related creative discipline and, typically, 3+ years of relevant marketing experience; strong preference for oncology or diagnostics background.
• Proven B2B copywriting and storytelling skills, with experience in content marketing, campaign planning and execution, demand generation, and marketing funnel strategy.
• Experience creating sales enablement content (presentations, collateral, nurture content) that supports pipeline growth and revenue goals.
• Working knowledge of SEO, SEM, and GEO best practices.
• Proficient in Microsoft Office Suite (Word, Outlook, Excel and PowerPoint) and other marketing or content tools.

Why Join Us:

At Invivoscribe, you will join a mission-driven global organization advancing the future of precision oncology. You will have the opportunity to shape major scientific and commercial partnerships that impact patients around the world. We offer:

• Competitive compensation and performance incentives
• Comprehensive global benefits
• A collaborative, innovation-driven culture
• The opportunity to make a significant global impact in precision medicine

If you excel at professional and scientific writing, combined with a creative flair and the ability to understand and simplify complex technical information for different audiences, we look forward to speaking with you.

Invivoscribe is an Equal Opportunity Employer.

Standard Business Hours are Monday through Friday 8:00am to 5:00pm PST with flexible scheduling options and one (1) day telework weekly, in accordance with the Company policy.