Marketing Director (Italian Market) - Demand Generation

We are looking for a Inbound Marketing Director for the Italian market to own all marketing efforts for the Italian market.

What will you be doing

• Take ownership and drive the organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition and revenue.
• Develop and implement SEO actions and strategies with your team.
• Identify new organic revenue opportunities (outside of existing business lines), to grow our active user base.
• Define and execute content promotion tactics on social media and others to attract a high volume of visitors.
• Manage campaign ROIs and brand KPIs while overseeing the marketing budget and resource allocation.
• Manage the Italian marketing team and external suppliers of the market: PR agency, link‑building agency, copywriters, freelancers, brand ambassadors etc.
• Set clear targets and ensure that the Italian inbound marketing team is constantly pushing themselves to grow on a hard‑ and soft‑skill level.
• Work alongside the Sales, Product, Performance, and Marketing Ops teams to ensure that market goals are met.

Your Profile

• You are fluent in both Italian and English.
• Previous work experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company.
• Excellent communication and negotiation skills.
• Strong track record of achievement (demonstrated through greater responsibility, overachievement on KPIs, fast‑track promotions).
• CRM and customer journey management (funnel optimisation, nurturing, scoring, etc.).
• Drive, tenacity, and results‑oriented. You’re hard‑working, motivated to make a big impact, and you persevere until the job is done.
• Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you’re constantly analysing the market to implement new ideas and opportunities.
• Strong bias for action and the ability to foster a competitive, results‑driven mentality in your team. You are extremely persistent by nature and unwilling to let your team loose or leave problems unsolved.
• Analytical rigor. You know how to quantitatively analyse and optimise inbound marketing programs and growth initiatives.

Bonus Points

• Experience in the B2B SaaS industry.
• Entrepreneur mindset – high energy and business hungry.
• Work ethics, continuous learning ambition, and motivation to join a fast‑moving high performance team.

Perks of being part of our team

• High growth, multicultural and friendly environment.
• Alan as private health insurance.
• Healthy life with Wellhub (Gyms, pools, outdoor classes).
• Save expenses with Cobee.
• Language classes.
• Breakfast in the office and organic fruit.
• Nora discounts.
• Free caffeine and theine.
• Pet friendly.