Marketing Executive (MVNO)

Role Overview: The Marketing Executive is responsible for planning, executing and managing GA-driven marketing initiatives for CMLink to drive brand awareness, customer acquisition and footfall to CMLink Service Centres. This role works closely with media agencies, creative partners, sales teams and channel partners to ensure integrated execution across online and offline touchpoints including self-owned channels and retail environments. Responsibilities:Develop, manage and execute go-to-market strategies to drive acquisition and brand visibility.Collaborate with media and creative agencies on content development and campaign execution across omni-channel touchpoints.Provide marketing support for all sales-related requests, including the development of POSM materials and deployment related to GA initiatives.Manage and support VM-related requests for CMLink Channel Partners to ensure brand consistency and effective in-store execution.Collaborate with internal stakeholders and HQ team to execute initiatives and maximise effectivenessMonitor market trends and offer proactive insights to stay ahead and relevantAnalyze and reporting of performance reviews, insights and recommendationsManage Chinese KOLs to increase brand exposure and extend campaign reachManage community engagement through various communication channels including Facebook, Wechat and Xiaohongshu Requirements:Degree in Marketing, Business, Communication or related fieldMinimum 2 to 3 years relevant experience in marketing or communication, preferably in Telecommunication sectorAble to work independently and multitask across projects under pressure in a fast-paced environmentStrong stakeholder management skills with the ability to influence, collaborate and drive alignmentCreative thinker with the ability to execute innovative engagement activitiesAnalytical mindset with the ability to translate data to insights and influence decision makingStrong organizational skills and attention to detailStrong command in spoken and written English and Chinese is mandatoryKnowledge of Chinese social platforms (WeChat, XHS) and KOL collaboration is a strong plus.