Marketing Intelligence & Audience Analyst

We have an exciting opportunity for a Marketing Intelligence & Audience Analyst to join the team. This role will focus on our audiences - strengthening our ability to understand, segment and engage our diverse audiences. You will play a key role in translating behavioral and transactional data into audience frameworks, campaign and activation measurement and research‑led insight.

You will also directly support commercial growth, fan engagement, and marketing effectiveness, while contributing to the ongoing development of the Club's analytical capabilities and audience strategy. You will also work closely with the Club's internal commercial and operational teams, as well as the Club's external data agencies and services, providing the opportunity to go beyond routine and scheduled analysis to explore new business initiatives. The Person You will be a proactive individual with a strong desire to understand audiences, consumer behavior, and market trends across lifestyle and cultural orientated industries.

You will also have strong SQL capability and hands on experience querying and transforming large customer and transactional datasets, alongside experience building and maintaining dashboards and audience reports using BI tools. You must be able to engage a range of stakeholders with a track record of working closely with marketing and commercial teams. You will need to translate data insights clearly and confidently to both technical and non‑technical audiences.

You will be required to work predominantly on‑site at our offices at Bodymoor Heath Training Ground so you will need to have access to a vehicle or be able to travel between our Club sites; Villa Park, London Office and Bodymoor Heath Training Ground. You will also need to be available to work flexibly as and when required, for example matchdays and other events hosted by the Club. Equality Statement Aston Villa Football Club celebrates the diversity of its Club and embraces equal opportunities for all.

We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief. Safeguarding Statement Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club.

For more information, please see Aston Villa Football Club | The official club website | AVFC - Safeguarding #J-18808-Ljbffr