Marketing Intern / Marketing Exec / Senior Marketing Exec

Role DescriptionWe are looking for a hands-on, 360° integrated Marketing Intern / Marketing Exec. / Senior Marketing Exec. to manage/support OWNDAYS’ Marketing in Singapore. This role is ideal for someone who is creative, data-driven, and comfortable owning campaigns end-to-end — from ideation to execution and reporting.

The ideal candidate is creative yet analytical, execution-focused, and comfortable working in a fast-paced, cross-functional environment.

Key Responsibilities Social Media Strategy & ExecutionLead and execute OWNDAYS’ social media strategy across key platforms (Instagram, TikTok, Facebook).Plan, create, and publish high-impact content to drive brand awareness, engagement, and retail store traffic.Manage content calendars, post scheduling, and timely execution of campaigns and activations.Monitor social performance, analyse insights, and optimise content to improve reach and engagement.Stay ahead of social trends, formats, and platform best practices to keep content fresh and relevant.

Influencer & KOL MarketingDrive the execution of creative and impactful influencer marketing campaigns across Singapore.Identify, cultivate, and manage relationships with influencers, KOLs, celebrities, and content creators.Develop influencer strategies, briefs, deliverables, and performance metrics.Manage product seeding, placements, and KOL endorsements.Track campaign results and evaluate ROI for influencer collaborations.

Content Creation & Creative SupportConceptualise and craft messages and visuals for different target audiences.Create and adapt content for digital platforms, including static posts, GIFs, short videos, and motion assets.Support the Marketing team with artwork creation, adaptation, resizing, and product visuals when required.Collaborate closely with internal teams and external agencies to ensure creative consistency.

Performance Tracking & AnalyticsSupport and execute paid social and digital advertising campaigns to increase brand awareness and engagement.Analyse digital metrics and campaign performance, providing insights and optimisation recommendations.Track KPIs and prepare regular performance reports for campaigns and content.

Campaigns, Events & Cross-Team CoordinationAssist in planning and execution of brand activities, including in-store promotions, launches, consumer events, and retail activations to drive footfall and sales conversionSupport event logistics and coordination with vendors, agencies, mall management, and brand partners to ensure seamless on-ground executionAssist in developing and managing brand partnerships and cross-brand collaborations to leverage shared audiences, co-marketing opportunities, and enhance overall campaign reachManage quotations, briefs, and follow-ups to ensure smooth execution of campaignsCoordinate across departments (Retail Operations, VM, PR, Digital, and Sales teams) to ensure alignment and timely delivery of assets for both online and offline initiativesSupport post-campaign reporting and evaluation to assess campaign effectiveness, retail performance impact, and partnership outcomes

RequirementsBachelor's degree in Marketing, Communications, or a related field.min. 5 years of relevant marketing experience, preferably within retail, lifestyle, fashion, or consumer brands.Strong hands-on experience with social media platforms and influencer marketing.Proficient in advertising and analytics tools (e.g. Meta Business Suite, Google Ads, social analytics tools).Proficient in design and editing tools (e.g. CapCut, Canva, Adobe Illustrator).Strong content strategy, conceptualization, and execution skillsData-driven mindset with the ability to analyze results and optimize performance.Excellent written and verbal communication skills.Self-motivated, detail-oriented, and adaptable in a fast-paced environment.Willingness to work on public holidays and weekends when required.Willing to travel when necessary.Immediate availability or short notice period preferred.