Marketing & Sales Regional Head South India – Real Estate

Marketing & Sales Regional Head

South India – Real Estate

Location: Hyderabad, Telangana.

Employment Type: Full-time, Onsite, Frequent Travel across markets.

Region Covered: South India, with a strong operating focus on Hyderabad, Telangana.

Reporting To: Head of Business (Vadodara, Gujarat)

About Zurich Graphics

Zurich Graphics is a Vadodara-based creative and communication agency with strong experience in real estate-led brand building and project marketing. We work with developers and business owners to shape project identity, launch communications, create campaign assets, and develop market-facing storytelling that helps projects get noticed and move faster in the market.

Our work spans branding, print, digital, film, launch campaigns, sales-support collateral, and on-ground communication. We believe good marketing is not decoration. It must clarify value, improve perception and support business growth.

About Lucid

Lucid is a specialist visualisation studio focused on high-quality 3D renders, architectural walkthroughs and cinematic real estate films. We work closely with developers, architects and project stakeholders to bring projects alive well before they are physically completed.

In real estate, visuals influence trust, aspiration and buying confidence. Lucid creates visual content that is not only aesthetically strong but also commercially useful. From renders and walkthroughs to presentation films and launch assets, the objective is to help projects communicate better and sell better.

Role Summary

We are looking for a commercially sharp, relationship-driven and regionally mobile professional to lead business development and sales growth for Zurich Graphics and Lucid across South India.

This role will be based in Hyderabad and will focus on identifying, approaching, engaging and converting real estate developers, promoters, architectural firms and allied real estate stakeholders across the southern region. While Hyderabad will be a key market, the role is expected to expand business across other South Indian cities as well.

This is not a passive account management role. It is a front-end growth role. This role involves opening doors, building trust, deeply understanding project needs, structuring opportunities clearly, and converting them into profitable mandates across branding, communication, 3D visualisation, walkthroughs, project films, and campaign requirements.

The person will also act as an early commercial filter on incoming opportunities by understanding client requirements properly, documenting the brief clearly, helping define scope, coordinating internally for estimates and ensuring the business handover into execution is clean and well-organised.

Key Responsibilities

A. Regional Business Development and Market Expansion

• Build and grow a strong business pipeline for Zurich Graphics and Lucid across Hyderabad and the wider South India region.
• Identify key developer groups, real estate brands, architectural firms, design consultancies and project marketing stakeholders who may require communication, branding, 3D visualisation or launch support.
• Study city-wise real estate development activity, new launches, redevelopment trends, plotted development growth, premium housing activity, mixed-use projects and commercial real estate movement.
• Map the developer landscape by segment, scale, geography and business maturity.
• Continuously identify new entry points into the market through direct outreach, referrals, events, associations, architects, consultants and industry relationships.
• Build a strong understanding of which firms are doing serious marketing work, which are under-investing in communication and which are likely to require stronger partners.

B. Lead Generation and Sales Conversion

• Generate qualified leads through field meetings, networking, targeted outreach, references, LinkedIn, industry contacts and market intelligence.
• Build a predictable and well-tracked lead funnel rather than relying on one-off opportunities.
• Take ownership of outreach from first contact to meeting, from meeting to proposal and from proposal to closure.
• Build client interest through thoughtful conversations rather than generic pitching.
• Convert opportunities into signed mandates across branding, campaign development, visualisation, walkthroughs, films and related services.
• Maintain urgency in follow-up without becoming mechanical or pushy.
• Work toward the conversion of larger accounts that can generate repeat and multi-project business.

C. Strategic Client Understanding and Brief Capture

• Meet clients personally and understand projects in detail, not just superficially.
• Ask the right questions around project type, stage, target audience, ticket size, competitive context, positioning challenge, current marketing gaps and intended sales strategy.
• Understand whether the requirement is tactical, launch-based, perception-led or long-term.
• Identify where the client is asking for a deliverable, but actually needs strategic communication or stronger visualisation support.
• Convert conversations into structured written briefs that internal creative, design and visualisation teams can act upon with clarity.
• Ensure that information received from the client is complete, coherent and commercially useful before it is sent inward.

D. Scope Definition and Commercial Structuring

• Help shape the right scope of work based on the real client requirement.
• Coordinate with internal teams to ensure estimates are accurate, timely and aligned to what has been discussed.
• Prevent under-scoping, over-promising or poorly framed commercial conversations.
• Present proposals clearly and professionally.
• Support negotiation conversations while protecting commercial viability.
• Ensure pricing discussions are realistic and aligned with business value, not just client pressure.
• Look for opportunities to move clients toward larger and more integrated mandates where appropriate.

E. Relationship Building and Account Development

• Build long-term working relationships with developers, architects and other decision-makers.
• Remain in touch beyond a single project or campaign.
• Track upcoming projects, expansion plans, new land acquisitions, future phases and related opportunities.
• Ensure Zurich Graphics and Lucid remain visible in the client’s consideration set for future work.
• Build credibility through consistency, clarity and responsiveness.
• Look for opportunities to cross-sell or expand account value over time.

F. Coordination with Internal Teams

• Work closely with internal strategy, creative, design, client servicing and visualisation teams.
• Ensure that internal teams receive a clean and complete business brief after closure.
• Reduce confusion, repetition and last-minute clarification loops.
• Stay involved during the early stages of project handover to ensure commercial commitments and execution expectations are aligned.
• Support smoother coordination between client expectations and internal delivery reality.

G. Revenue Ownership and Reporting Discipline

• Own business growth targets for the assigned geography.
• Maintain a healthy pipeline at all times.
• Track lead movement, proposal status, meeting outcomes, expected closures and revenue visibility.
• Submit structured sales updates and forecasting inputs.
• Maintain CRM, Excel trackers or other reporting systems with discipline.
• Bring transparency to both opportunities and risks.
• Be honest about weak leads, delayed closures and likely account potential.

H. Collections and Commercial Hygiene

• Support commercial discipline after project closure.
• Coordinate internally and externally wherever required to ensure payment follow-through.
• Reduce leakage between the closure and the collection.
• Ensure the business brought in is commercially healthy, not just numerically attractive.

What Success in This Role Looks Like

• Strong market penetration in Hyderabad and active traction across South India.
• Consistent pipeline of qualified real estate opportunities.
• Better access to decision-makers in developer and architectural circles.
• Good quality briefs and cleaner handovers to internal teams.
• Repeat business from acquired accounts.
• Revenue contribution that is steady, visible and scalable over time.

Candidate Profile

Experience

• 8 to 12 years of relevant experience in business development, sales or client acquisition.
• Experience in real estate, architecture, design services, project marketing or related sectors will be strongly preferred.
• Prior experience handling regional markets, especially South India, will be valuable.

Skills and Capabilities

• Strong ability to build relationships and earn trust in face-to-face business situations.
• Comfortable interacting with developers, architects, promoters, marketing heads and senior stakeholders.
• Strong spoken and written English.
• Telugu language spoken and written proficiency are musts. Spoken proficiency in other South Indian languages such as Tamil, Malayalam, and Kannada would be a bonus.
• Ability to communicate clearly, write briefs well and structure information properly.
• Commercial maturity and an instinct for real business opportunity.
• Good negotiation sense.
• Ability to manage travel, follow-ups and pipeline pressure without losing discipline.
• Familiarity with Microsoft Excel, PowerPoint, Word, email communication and CRM tools.
• Strong presentation ability and comfort in proposal discussions.

Personal Fit

• Energetic, persistent and commercially hungry.
• Not dependent on office comfort or inbound leads.
• Comfortable with travel, field meetings and on-ground networking.
• Able to balance relationship warmth with business seriousness.
• Self-driven, organised and accountable.