Marketing Specialist

Job DescriptionJob DescriptionType: Full-Time

About OnSpot Dermatology

OnSpot is not your typical dermatology practice. For 5 years, we’ve been a leader in mobileclinical excellence, bringing world-class skin care directly to where people live and work. Wehave the fleet, the top-tier providers (with record-breaking cancer find rates), and a stellarreputation. Now, we need the architect to tell our story and fill our schedules.

The Role

We are looking for a Marketing Trailblazer. We are looking for someone to build our marketingstrategy from the ground up. You will have full ownership of the marketing budget andcreative direction, tasked with designing and deploying high-impact campaigns that ensureevery time an OnSpot mobile unit pulls into a territory, the community knows who we are andthe schedule is 100% full.

Your First 90 Days:● Full-Spectrum Campaign Design: Create and launch integrated campaigns acrossdigital ads, social media pages, and physical collateral like flyers and direct mail forsite-specific promotions.● Audit & Launch: Evaluate our 5-year patient database to launch a "Patientcommunication" campaign.● Territory Domination: Develop "Geofencing" and Local SEO strategies so we dominate"Dermatologist near me" searches in every city we visit.● Budget Optimization: Establish a baseline for Customer Acquisition Cost (CAC) anddeploy our marketing budget across high-performing channels.● Provider Spotlights: Use our clinical data to highlight our providers' expertise (e.g., ourhigh diagnostic yield for skin cancer) to build deep trust with new patients.What We’re Looking For:● 2 to 5+ Years in Marketing: Ideally in healthcare, multi-site retail, or mobile services.● Creative Design Skills: Proficiency in designing assets for digital platforms, socialmedia, and print (flyers, brochures, etc.). You should be able to take a campaign fromconcept to final design.● Budget Management Experience: Proven ability to manage a marketing spend, trackROI, and pivot strategies based on financial performance.● Data-Driven Mindset: You should be comfortable looking at a dashboard and saying,"Fort Myers schedule is light next week; let’s pivot our ad spend there today."● The "Trailblazer" Spirit: You are a self-starter who prefers building a department andmanaging a budget over joining a pre-existing one.

Why OnSpot?● Competitive Salary ($60k) + Performance-based bonuses.● The chance to lead and trailblaze a marketing department for one