Paid Search Strategy Manager

Summary

Butler/Till is a results-driven marketing agency offering deeply collaborative client experience, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

The Paid Search Strategy Manager at Butler/Till leads a team that supports small business clients in our Paid Search program while remaining hands-on with campaign execution and optimization. This role balances approximately 50% client support and consultation with 50% media activation, reporting, and performance optimization.

This manager ensures their team delivers best-in-class education, consultation, and support, helping business owners understand how paid search drives their business outcomes. They collaborate with clients to optimize performance, clearly communicate insights, and translate data into meaningful stories. Strong communication, client-focused problem solving, and deep knowledge of our paid search offering are essential.

This role also oversees escalation management, ensuring complex issues are resolved effectively. Success requires strong customer focus, collaboration, agility, discipline, and a results-driven mindset in a fast-paced environment.

Key Outcome: Client Support and Education

Key Responsibilities

• Lead a team that supports small business owners through Paid Search execution and ongoing service.
• Ensure delivery of excellent customer service while representing and advocating for the Paid Search program.
• Serve as subject matter experts in paid search for both clients and internal teams.
• Educate clients and internal teams on paid search fundamentals and program details.
• Collaborate closely with Account Services, Analytics, Data Engineering and other teams for cross-functional work.
• Manage prioritization of support tickets, phone calls and email inquiries/escalations.
• Provide performance read outs and insights, showcasing how both their team and the larger Paid Search team’s work drives business outcomes.
• Coach clients on appropriate budget and investment levels.
• Ensure each Paid Search Strategists plays a key role in client engagement, satisfaction, and retention.
• Drive consistent, high-quality client experience across all team interactions.

Key Outcome: Measurement and Reporting

Key Responsibilities

• Analyze, review, and report on effectiveness of campaigns to clients.
• Clearly articulate the drivers behind performance improvements and define recommended optimizations and next steps.
• Translate campaign performance data into clear, meaningful insights and narratives.
• Use performance analysis to identify optimization opportunities and improve media results.
• Apply data-driven insights to help clients achieve their business goals.
• Ensure the team consistently communicates the impact and value of paid search performance.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Identify trends in data and the sentiment from small business owners enrolled in our Paid Search Program.
• Acts as channel subject matter expert; field any questions and/or provide any follow-ups to channel-specific inquiries.
• Collaborate with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborate with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Responsibilities

• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Support in identifying testing opportunities quarterly, contributing to testing briefs, recommendations, and execution plans.
• Lead Strategists in developing POVs and thought leadership materials to educate internal and client stakeholders on strategy shifts, account restructuring, and key initiatives

Key Responsibilities

• Act as a bridge between the Paid Search team and client needs, concerns, and perspectives
• Support the Planning team in developing channel plans, including budget forecasts, bid and campaign strategies, account structure, competitive insights, testing opportunities, and actionable learnings
• Serve as a knowledgeable and vocal contributor in defining paid search approach by addressing cross‑functional questions and inquiries
• Collaborate with Analytics, Planning, and Account Service teams to develop reporting and craft clear, effective client communications
• Partner cross‑functionally to author thought leadership materials, including POVs, blog posts, white papers, and speaking content

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Remove barriers to enable team outcomes.
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.

Qualifications

Required:

• Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• Minimum of 2 years of experience leading a team that manages and leads campaigns in the channel ecosystem.
• Minimum 4 years of client-facing experience.
• Experience with strategic planning and applied experience of bringing plans to execution.
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments. Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)

Preferred:

• Experience working in multi-location marketing and/or highly regulated industries.
• Proactive and curious attitude. Strong problem-solving skills.
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.
• Use of advanced Search bidding platforms (SA360, Marin, etc.)
• Experience in customer-facing roles about paid media performance and strategy.

Core Competencies

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

Work Environment & Physical Demands

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion, and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO Disclaimer

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Compensation

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $66,000- $104,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.