Principal Product Designer

New York | Circa $180,000 Base salary DOE + Benefits

We’re hiring a Principal Product Designer to join a high-priority team inside a large consumer tech business, working on a brand new version of an established digital protection product for a new market segment. The brief is big, the opportunity is real, and the team operates with the pace and energy of a start-up inside a much larger organisation.

They’re looking for someone with a high bar for craft, but not someone who hides behind polish. This needs to be a designer who can think end-to-end, solve meaningful customer problems, and help create the kind of experience that feels clear, considered and genuinely useful.

About the organisation

Our client is a major player in the consumer technology space, building products that sit close to people’s digital lives, identity and sense of security. It’s a category where trust matters, where the stakes are real, and where design has to do much more than make things look clean.

What makes the business interesting is the combination of scale and intent. This is not an early-stage company trying to find product‑market fit. The foundations are there. The customer base is there. The investment is there. But within that, there are teams being given the room to build in a different way: faster, more focused, more entrepreneurial.

From a design perspective, it’s a strong place to be. There is real design maturity here. Product and design are taken seriously, cross‑functional working is well established, and there’s an understanding that great experiences don’t happen by accident. At the same time, it hasn’t tipped into process for process’s sake. There is still room to challenge, shape, simplify and move.

That balance matters. It means you’re not walking into chaos, but you’re also not walking into a machine where every interesting decision has already been made.

About the role

This role sits within one of those more venture‑like teams inside the organisation. The focus is on redesigning and repositioning an existing product for a new audience, which gives the role a very different feel from a typical optimisation brief.

This is not about maintaining a mature experience and making small incremental gains around the edges. It’s about helping define what the next version of the product should be, how it should feel, what customers need from it, and how the experience earns trust from the start.

They want a Principal Product Designer who can bring depth, not just seniority. Someone who can raise the bar on craft and experience quality, while also bringing strong product thinking, good judgement and a genuine instinct for problem solving.

You’ll need to be comfortable operating across the full design journey. Thinking early. Framing the problem. Exploring direction. Making smart decisions with product and engineering. Sweating the detail. Helping the team stay honest about what good looks like. It’s a role for someone who knows that end‑to‑end design is not just a process stage, but a way of thinking.

What you’ll be doing

You’ll lead design work across the product lifecycle, helping shape a new experience from the ground up and bringing clarity to a problem space that is both commercially important and genuinely relevant to customers.

That will include:

• Leading end‑to‑end product design across discovery, concept development, UX, interaction and final execution
• Helping define a new version of an established product for a different market segment
• Working closely with product, engineering and research to shape direction early, not just respond to requirements
• Turning complex customer problems into experiences that feel simple, trustworthy and well resolved
• Raising the bar for craft, systems thinking and experience quality within the team
• Bringing structure and momentum in an environment with pace, ambiguity and lots of opportunity space
• Balancing customer needs, business goals and technical constraints without losing sight of the experience
• Contributing to design ways of working and helping strengthen the maturity of the team over time

Why you’ll love it

You’ll love this role if you want to build, not just maintain.

There’s genuine whitespace here. The product is established, but this version of it is being created with a new audience in mind, which means there are still real questions to answer and real decisions to make. For the right designer, that’s where the fun is. Not polishing settled journeys, but helping shape something with fresh relevance and a clear reason to exist.

You’ll also love it if you enjoy that sweet spot between scale and speed. The organisation has the backing, maturity and reach of a large business, but this team works in a much more focused and agile way. It has energy. It has urgency. And it has room for someone senior to make a visible difference.

From a craft point of view, this is a place where quality matters. But importantly, quality is understood in the right way. Not just visual finish. Not just immaculate Figma files. Quality here means clear thinking, well‑framed problems, smart collaboration, strong judgement and experiences that actually work for customers in the moments that matter.

There’s also a real opportunity to influence the wider team. This is not just about delivering your own work. It’s about helping raise standards, improving how design happens, and being one of the people others look to when the work needs to get sharper.

What’s in it for you (package)

Alongside the chance to do meaningful, high‑impact product design work, there’s a strong overall package and the backing of a business with serious ambition.

That includes:

• Base salary circa $180,000 DOE
• Full benefits package includes support across your growth, wellbeing, flexibility and family.

This is the kind of opportunity that suits a designer who wants to leave a mark, on the product, on the team, and on the standard of the work around them.

Hit APPLY to find out more!

Diversity & Inclusion

At Gale & Co, we believe the best work happens when different perspectives, experiences, and ways of thinking come together. We are committed to building inclusive teams where people feel respected, supported, and able to do their best work.

We welcome applications from people of all backgrounds and lived experiences, regardless of age, disability, gender identity or expression, marital status, race, religion or belief, sexual orientation, neurodiversity, or socio‑economic background. If you’re excited about the role but don’t meet every point described, we still encourage you to apply - potential and perspective matter to us as much as experience.

If you require any adjustments or support during the recruitment process, please let us know. We’re happy to make reasonable accommodations to ensure a fair and accessible experience for everyone.