Product Marketing Manager

Employment Type: Full Time

Location: Remote

Experience: Product Marketing, B2B Marketing, or Go-to-Market Roles

Company Description

Scry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial enterprises to drive efficiency, insight, and compliance. Our product suite includes Auriga for conversational AI, Collatio for document intelligence, and Concentio for cognitive IoT and operational intelligence. These platforms help clients convert complex, fragmented data into actionable enterprise intelligence.

We are looking for a Product Marketing Manager to define product positioning, drive go-to-market strategies, and communicate the value of Scry AI’s solutions to enterprise audiences. This role is critical in connecting product capabilities with market needs and driving adoption.

Role Overview

As a Product Marketing Manager at Scry AI, you will be responsible for developing messaging, positioning, and go-to-market strategies for our products. You will work closely with product, sales, and marketing teams to ensure our solutions are effectively communicated and differentiated in the market.

This role is ideal for someone who is strategic, analytical, and execution-focused, with the ability to translate complex technology into clear, compelling narratives in a fast-paced environment.

Key Responsibilities

Product Positioning & Messaging

• Define clear, differentiated positioning and messaging for products
• Translate technical features into business-focused value propositions
• Ensure consistency in messaging across all channels

Go-to-Market Strategy & Execution

• Develop and execute go-to-market plans for product launches and updates
• Collaborate with sales and marketing teams to drive adoption
• Align campaigns with target segments and business goals

Sales Enablement & Content Development

• Create sales collateral, presentations, case studies, and product assets
• Enable sales teams with messaging, competitive insights, and tools
• Support client-facing materials and product communication

Market Research & Competitive Analysis

• Analyze market trends, competitors, and customer needs
• Identify opportunities for differentiation and growth
• Provide insights to guide product and marketing strategies

Performance Tracking & Optimization

• Track product adoption, campaign performance, and engagement metrics
• Refine strategies based on data and feedback
• Continuously improve positioning and go-to-market effectiveness

Required Qualifications and Skills

• Strong experience in product marketing or B2B marketing roles
• Understanding of SaaS, AI, or enterprise technology products
• Ability to translate technical concepts into clear messaging
• Strong communication, storytelling, and analytical skills
• Experience working with cross-functional teams
• Familiarity with go-to-market strategies and sales enablement

Our Ideal Candidate

• Is strategic and market-focused
• Can position products effectively for enterprise audiences
• Is proactive in driving go-to-market initiatives
• Communicates clearly across technical and business teams
• Thrives in a fast-paced, product-driven environment
• Is interested in AI, enterprise technology, and product growth

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