Product Marketing Manager / Sr. Product Marketing Manager

Company Overview

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

About the Role

Verkada is looking for a Product Marketing Manager to manage one or more of our core product lines. As a Product Marketing Manager, you will be responsible for overseeing new launches and ensuring their success in the market. You will lead product launches, create collateral for Sales, Demand Generation, and Channel Marketing, and collaborate with Product, Engineering, Sales, and Marketing to drive business results.

This position will be based in person at our HQ in San Mateo, CA.

What You'll Do

• Bring new products to market by taking the lead on launches – planning and creating/managing deliverables to maximize impact.
• Develop competitively differentiated messaging and positioning based on user research, market insights, and product knowledge.
• Partner with Product Management to set a go-to-market plan, including target markets, bill of materials, and an activation strategy.
• Work closely with Creative, Demand Generation, and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (videos, webinars, thought leadership, email nurture, etc).
• Partner with the Sales team to understand how products and messaging are resonating with customers and develop sales collateral to improve win rates.
• Become a product subject matter expert, evangelist and cross‑functional leader who unites Marketing, Sales, and Product teams to drive business results.

What You Bring

• 2‑5+ years of product marketing or related experience in B2B SaaS or IoT.
• Experience developing positioning and messaging across a portfolio of products.
• MBA preferred or graduating from an accredited MBA program in 2026.
• Self‑directed and able to operate independently in a fast‑paced environment.
• Exceptional writing skills with meticulous attention to detail and the ability to write content for a variety of audiences.
• Experience working cross‑functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product.
• Willingness to travel domestically for events and conferences.
• Bachelor’s degree required.
• We’re considering candidates at multiple levels, from Product Marketing Manager to Senior Product Marketing Manager, and will align the role title and scope based on experience.

Employee Benefits

• Healthcare programs tailored to meet personal health and financial well‑being needs – premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans.
• Nationwide medical, vision, and dental coverage.
• Health Savings Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax‑saving options.
• Expanded mental health support.
• Paid parental leave policy & fertility benefits.
• Time off to relax and recharge through paid holidays, firm‑wide extended holidays, flexible PTO and personal sick time.
• Professional development stipend.
• Wellness/fitness benefits.
• Healthy lunches provided daily.
• Commuter benefits.

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

Estimated Annual Pay Range: $135,000 – $180,000 USD.

Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. Your application will be handled in accordance with our Candidate Privacy Policy.