Product Marketing Manager

JOB TITLE: Product Marketing Manager
LOCATION: Seattle, WA (Onsite is preferred; hybrid possible for strong candidates)
DURATION: 6 Months (potential extension)
PAY RANGE: $45 - $55/hr.

TOP 3 SKILLS:

• A/B testing
• Product marketing knowledge (work with product teams/ stakeholders, do experiments, craft strategy)
• Campaign performance analysis

Job Description:
Conceptualize, launch, and manage global promotional campaigns and experiments, including but not limited to finalizing offers, campaign plans, project plans, campaign goals, and messaging. Identify marketing distribution channels, campaign schedule, analyze performance, and KPIs.

• Oversee concept and creative development of campaign materials to create compelling marketing content
• Partner with local teams to create strong processes and mechanisms to scale global promotions
• Maintain Music s brand and voice, while highlighting the unique value proposition of each partner participating in the campaign
• Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders
• Drive experiments to gather learnings about offer, creative, and messaging tests, document results, and share best practices to implement globally

This role is for someone who builds growth programs the way engineers build products with hypotheses, instrumentation, iteration, and a focus on measurable outcomes. Own the analytical relationship with our data science team, drive financial modeling in partnership with finance, and design experimentation frameworks that move key business metrics. If the candidate s strongest work has been in campaign management, brand storytelling, or communications, this role is not the right fit.

Required Skills:

• Builds growth programs the way engineers build products with hypotheses, instrumentation, iteration, and a focus on measurable outcomes.
• Own the analytical relationship
• Drive financial modeling in partnership with finance
• Design experimentation frameworks that move key business metrics
• A/B testing
• Experimentation
• Be able to write a strategy
• Process a large volume of data
• Must be able to communicate well
• Operate independently
• Be able to juggle different things at once

• SQL Queries (if they can write their own SQL Queries)
• Workfront experience