Senior Brand Activation

Glad2Glow is looking for Senior Brand Activation

Key Responsibilities:

Online Promotions:Strategy Development: Create and implement dynamic promotional strategies across all social media platforms to elevate GLAD2GLOW's online presence.Public Relations Initiatives: Drive online PR efforts, including impactful CSR initiatives and partnerships with NGOs, to build a positive brand reputation.Visual Content Oversight: Coordinate and oversee high-quality photoshoots and video shoots, ensuring all visual content aligns with GLAD2GLOW's brand messaging and standards.

Brand Value and Positioning:Brand Image Enhancement: Cultivate and reinforce brand’s image, ensuring consistent and compelling messaging across all digital channelsValue Communication: Articulate and promote GLAD2GLOW’s brand values and market positioning clearly and persuasively across all online channels.

Online Partnerships:E-Commerce Collaboration: Establish and maintain strategic partnerships with leading e commerce platforms to increase online sales

Key Opinion Leader (KOL) Selection:KOL Engagement: Select and engage influential KOLs for impactful brand activation campaigns, working closely with the KOL team to negotiate and finalize partnerships

Minimum Qualifications:Bachelor's Degree in Marketing, Business, Communications, or a related fieldMinimum 3 years of demonstrated experience in brand management, marketing, and public relations.Proven track record of leading and managing a team effectively.Strong passion for the beauty industry.Exceptional creative thinking and problem-solving skills. Fluent in EnglishWilling to work Fully WFO in Mega Kuningan, South Jakarta