Senior Digital Marketing & Communications Manager

(12-Month Fixed Term Contract – Maternity Cover)

Are you ready to take full ownership of a multi-channel digital strategy and drive measurable growth across paid, social, and partnerships?

Do you thrive on balancing strategic leadership with hands-on optimisation, delivering performance against ambitious revenue targets?

Looking for a role where you can lead agencies, shape brand voice, and make a tangible impact from day one?

Macgregor Black are partnering with a High Growth Consumer Goods Business, on the search for a Senior Digital Marketing & Communications Manager.

This is a senior, hands‑on leadership position sitting within our Marketing team and reporting directly to the Marketing Director. You'll own and lead our full-funnel digital marketing activity from paid social and PPC to influencer partnerships, affiliates, organic social, and PR across all territories.

You’ll be a strategic thinker and a data obsessive, equally comfortable presenting ROI reports to the Marketing Director as you are rolling up your sleeves to optimise a campaign.

Key Responsibilities:

• Support the Marketing Director in shaping the annual digital marketing strategy
• Lead on key growth projects, including adopting new technology and AI-driven advertising approaches
• Champion the brand voice across all consumer-facing channels
• Own performance across paid social, PPC, TikTok, and affiliates — tracking weekly and monthly against KPIs and revenue targets
• Manage and report on budget reconciliation, flagging overspends and pitching for development budget with clear ROI expectations
• Build insightful reports that translate data into actionable decisions
• Develop and execute a paid social strategy to drive revenue growth and brand awareness across Meta, TikTok, and beyond
• Manage agency relationships, briefing documents, and hold partners accountable to performance targets
• Day-to-day management of the TikTok Shop including pricing, promotions, and affiliate management
• Manage affiliate partnerships to drive quality traffic while protecting margin
• Oversee the influencer programme and evaluate ongoing partnership opportunities
• Work with the PR agency to deliver consumer and corporate PR strategies
• Manage the brand awards programme
• Lead the Organic Social & Partnerships Executive to deliver standout content across Meta, TikTok, and LinkedIn
• Ensure content quality, brand consistency, and trend-led creativity across all platforms
• Manage and develop a direct report through regular 1:1s, objective-setting, and bi-annual appraisals
• Hold agencies accountable to contracted deliverables, stepping in to drive improvement where needed

What We're Looking For:

• Proven experience in a senior digital marketing role, ideally within a consumer/retail brand
• Best-in-class expertise in paid social media (Meta, TikTok) and PPC
• Strong track record of managing budgets and delivering against ROAS and revenue targets
• Experience managing agencies and holding them to performance metrics
• Confident with analytics tools — Google Analytics, Meta Ads Manager, and similar
• Experience with organic social strategy and content management
• Familiarity with affiliate marketing and influencer programmes
• A data-driven mindset with excellent reporting and communication skills
• Highly organised, deadline-driven, and self-motivated
• Knowledge of SEO, and working knowledge of HTML/XML is a bonus

Why Join Us?

• A well-loved, growing brand with real ambition
• A collaborative, creative marketing team
• Genuine ownership of your channels and budget
• Flexible working — Leeds office / remote hybrid
• 12-month FTC with a defined, impactful remit from day one