Senior Manager, Marketing Research & Insights

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Ready to shape the future of marketing research at Spectrum? Join a team dedicated to supporting business objectives by leading innovative research initiatives, managing vendor relationships and transforming data into strategic recommendations. This role offers the opportunity to drive high-impact research projects and influence decision‑making at every level.

Your expertise will contribute directly to Spectrum’s growth and success.

How You’ll Make an Impact

• Lead the design and execution of research projects by defining objectives, drafting briefs, developing questionnaires and overseeing survey programming and fieldwork to ensure data quality
• Analyze and synthesize quantitative and qualitative data, transforming complex insights into actionable business recommendations and compelling presentations
• Collaborate closely with external research vendors to manage schedules, budgets and compliance with statements of work
• Partner with teams across Marketing, Product and Operations to align research efforts with organizational priorities
• Identify critical research needs across functions and proactively champion solutions that address key business challenges
• Drive continuous improvement by exploring advanced research techniques and leveraging automation tools to enhance efficiency

Working Conditions

• Office environment with light to moderate travel required, approximately 10-20 percent

What You’ll Bring to Spectrum

Required Qualifications

Education

• Bachelor's degree in Research, Marketing, Business, Management or related field

Experience

• 5+ years of project management experience
• 7+ years of Marketing Research experience

Skills

• Experience working with qualitative and quantitative research methodologies
• Ability to analyze and interpret data to make recommendations based on analysis and expertise
• Ability to identify research necessary to address a multitude of business needs
• Experience interpreting and summarizing secondary data (e.g. Forrester, Mintel, etc.)
• Resourceful, proactive, detail‑oriented and able to thrive in fast‑paced environment while managing multiple projects at once
• Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
• Ability to manage multiple projects at one time and handle shifting priorities

Preferred Qualifications

Skills

• Experience in telecom, SaaS, or technology industries
• Familiarity with advanced research techniques (price elasticity, MaxDiff, TAM/SAM modeling)
• Knowledge of emerging research technologies, including AI‑driven analytics and self‑service dashboards
• Program and Analyze survey in Qualtrics

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.