Senior Product Designer (12 month contract)

Overview

Founded in Vancouver, Canada in 2003, Plenty of Fish is one of the early pioneers in the online dating industry, with one of the largest and most diverse communities of singles. We are a top revenue-driving brand in the Match Group. We work hybrid at Plenty of Fish - IRL in our downtown Vancouver office on Tuesday, Wednesday, and Thursday and work remotely the remainder of the week.

We are seeking a Senior Product Designer for a 12-month contract to join our design team. You’ll work closely with product, engineering, data, and design leadership to craft user-centric solutions that drive AI functionality, retention, increase subscriptions, and deepen member connection.

Responsibilities

• Lead growth focused design: Own the design of key growth initiatives across activation, engagement, retention, and conversion. Translate ambiguous product and user problems into intuitive, elegant experiences that measurably move metrics.
• End to end product design: Drive the full design process from discovery and concepting to interaction design, visual design, and launch, partnering closely with Product Management, Engineering, Analytics, and User Research.
• Strategic product thinking: Contribute to product strategy by framing problems, generating hypotheses, and evaluating tradeoffs. Bring a strong point of view on how design can unlock growth while balancing user trust, inclusivity, and brand integrity.
• Experimentation and iteration: Design and support experiments with a bias toward learning. Collaborate with PMs and analysts to define success metrics, evaluate results, and iterate quickly based on insights.
• Design leadership and influence: Raise the bar for design quality across the team by setting standards, providing thoughtful feedback, and advocating for user centered decision making. Ensure consistency and scalability across the portfolio of apps.
• Mentorship and team development: Support the growth of other designers through informal mentorship, design critiques, and collaboration. Interest in people management or prior experience managing designers is a plus as the team evolves.

Qualifications

• You have 5+ years of product design experience, ideally in consumer, mobile-first, or growth-focused products.
• You’ve designed end-to-end product experiences and can show how your work drove measurable outcomes.
• You’re comfortable working in ambiguity and enjoy turning complex problems into simple, user-friendly solutions.
• You have strong interaction, visual, and systems-thinking skills, with a high bar for craft and usability.
• You’re highly collaborative and communicate your ideas clearly with cross-functional partners.
• Experience with AI tooling.
• Experience in social, dating, or community-driven products is a plus, but not required.

$120,000 - $150,000 a year. The compensation range listed above is representative of the base salary offered. Factors such as scope and responsibilities of the position, candidate\'s work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered.

This salary range is reflective of a position based in Vancouver, Canada. This salary will be subject to a geographic adjustment if an authorization is granted to work outside of the location listed in this posting.

#LI-CENTRAL #LI-CH1

We would love to hear from you, even if you don\'t match 100% of the requirements.

Why Plenty of Fish?

We are recognized as one of BC\'s Top Employers 2025. Generous vacation, flex days, professional development days. RRSP matching, and employee stock purchase plan.

Professional development budget and unlimited access to Udemy from day one. Match Group mentorship program. Parental leave top up and fertility preservation benefits.

Extended health & dental benefits from day one. Corporate ClassPass membership and other wellness benefits. And many more on our careers page.

Our Values

• Be Proud - We own our ship. We see challenges as opportunities and take action.
• Make Waves - We profoundly impact millions of peoples\' lives, every day.
• Dive Deep - We empathize with our members and use data to surface thoughtful decisions.
• Crew Together - We\'re all working towards the same goals and win as a team.

Equal opportunity and accommodation: We\'re committed to creating an equal and inclusive environment; we welcome all crew members regardless of race, color, ancestry, place of origin, political belief, religion, marital status, family status, disability, sex, sexual orientation, gender identity or expression, age, or any other protected characteristic. If you require a reasonable accommodation to participate in the hiring process, please indicate this by selecting “Yes” in the accommodation request field. We will reach out to discuss your needs if you\'re selected for the interview stage.