Senior Salesforce Developer & Administrator

About the Role

We are seeking an experienced Senior Salesforce Developer & Administrator to lead the design, customization, and optimization of our Salesforce environment. This role is ideal for a hands-on technical expert who can architect scalable solutions, manage integrations, streamline processes, and support a complex distributor/manufacturer workflow.

You will serve as the primary Salesforce owner-responsible for ensuring the platform effectively supports Sales, Marketing, Customer Service, and Operations. This role carries high accountability and requires excellent communication, problem-solving skills, and a strong ability to translate business needs into technical solutions.

Key Responsibilities

Salesforce Development

• Develop custom applications, Apex classes/triggers, Lightning Web Components (LWCs), and flows.
• Build and maintain advanced automation, workflows, and complex business logic.
• Lead system architecture discussions and implement scalable, secure technical solutions.
• Maintain code quality, documentation, and version control.

• Manage users, roles, profiles, permission sets, and security settings.
• Configure objects, page layouts, record types, validation rules, and process automation.
• Monitor system performance, data quality, and overall platform health.
• Maintain sandbox environments, change sets, and release management processes.

• Oversee integrations between Salesforce and proALPHA ERP, marketing platforms, dealer portals, or other business systems.
• Manage APIs, middleware, and ETL processes.
• Ensure clean, accurate, actionable data for reporting and forecasting.

• Work closely with Sales, Inside Sales, Marketing, Customer Service, Engineering, and Executive leadership.
• Gather requirements, translate them into technical specs, and deliver end-to-end solutions.
• Support multi-channel distributor workflows and complex pricing/quoting structures.

• Drive continuous improvement of CRM processes.
• Recommend enhancements that improve efficiency, user adoption, and reporting accuracy.
• Stay current with Salesforce releases and communicate relevant updates to stakeholders.

• 7+ years of Salesforce experience in development and administration roles.
• Salesforce Administrator and Platform Developer I certifications required; PDII, Advanced Admin, or Architect certifications highly preferred.
• Proven experience managing complex integrations, external systems, custom apps, and multi-step automation.
• Strong understanding of manufacturing, industrial equipment, or distributor-based sales models (preferred).
• Expertise in Apex, LWC, SOQL, workflows, flows, and integration middleware.
• Strong analytical, communication, and documentation skills.
• Experience leading Salesforce governance, best practices, and release management.
• Ability to work independently with high accountability and ownership.

• Competitive salary:
• Performance bonuses
• Health, dental, and vision insurance
• 401(k) with employer match
• Professional development & Salesforce certification support
• Opportunities to shape and modernize a core business system
• A collaborative team environment with significant autonomy