Social Media Content Creator (Socho AI)

Job Description:

The role is for a specific brand in the AI Education space called Socho AI. The candidate will dedicatedly work on Socho AI to improve their presence and grow the brand.

Primary Responsibilities:

• Ideating, Scripting, Recording & Publishing Reels, Stories and other format content for Instagram.
• Engaging with existing audiences, building new relationships, enhancing brand presence through comments and DMs.
• Monitoring brand performance & creating analytics reports for the same on a weekly/biweekly/monthly basis.
• Collaborating with internal teams to promote brand’s workshops through performance marketing initiatives.
• Developing social media content calendars and collaborating with the team to create social strategies for brand growth.
• Writing performance marketing ad copy
• End to end management of the brand’s social media presence.

Secondary Responsibilities:

• Create/update brand documents as and when necessary.
• Manage cross platform posting, social community management & identify FB groups to tap into.
• Research to find new content opportunities by staying abreast of the industry and competitors.

Requisite Skillsets:

• Comfortable in front of a camera with good spoken English and Hindi.
• Should be Instagram savvy with a good understanding of the algorithm and how to leverage it for the brand’s niche.
• Strong foundation of grammar and great interpersonal communication skills.
• Good storytelling and copywriting skills with a focused expertise in writing scripts for reels.