Social Media Manager

Eterniti is the leading operator of vacation rentals in iconic holiday destinations, led by a passion for excellence, authentic adventures, and hospitality. With over €2 billion in assets under management, we operate more than 800 chalets, villas and apartments under 3 consumer brands: Emerald Stay (4*), Bo House (5*) and Verbier Exclusive (palace brand). Our guests can discover our properties in more than 25 exceptional destinations across Europe and North America.

Reports to: Chief Marketing Officer (CMO)

We are looking for a full‑time Social Media Manager who combines creative instinct with commercial impact. This is not a maintenance role; we need someone who can own, build and accelerate our presence across platforms.

Key Responsibilities

• Ownership & Growth
  • Own the performance and growth of our social media channels.
  • Develop and execute a best‑in‑class social strategy aligned with brand and commercial objectives.
  • Drive measurable growth across key platforms (Instagram, TikTok, Pinterest, LinkedIn).
  • Contribute to driving qualified traffic, engagement and brand demand through social.
• Content Creation & Creative Direction
  • Create high‑quality, visually compelling content across organic and paid channels.
  • Concept, shoot and edit content (photo and video), with a strong focus on short‑form video.
  • Build scalable content formats and frameworks to maximise output and efficiency.
  • Ensure a consistent, premium visual identity and brand voice across all platforms.
  • Produce content designed to capture attention in the first seconds and drive engagement.
• Paid Social Creative & Testing
  • Develop and iterate paid social creative in collaboration with performance marketing teams.
  • Generate and test multiple creative variations (hooks, formats, messaging) on an ongoing basis.
  • Use performance data to inform and refine creative decisions.
• Influencer & Creator Partnerships
  • Own and scale our influencer and creator strategy.
  • Identify, brief and manage creators to deliver high‑performing content.
  • Ensure influencer content can be leveraged across both organic and paid campaigns.
  • Build long‑term relationships with creators aligned with the brand.
• Performance & Optimisation
  • Monitor, analyse and report on content and channel performance.
  • Translate insights into actionable improvements.
  • Set and track KPIs across engagement, growth and content performance.
  • Work closely with performance and commercial teams to align content with campaigns and seasonality.
• Community & Brand Building
  • Build and nurture an engaged, high‑quality audience.
  • Manage community interactions in line with brand tone and positioning.
  • Maintain a distinctive, premium presence across all channels.

Key Information

• Starting date: as soon as possible.
• Permanent contract (indefinite Spanish contract).
• Full‑time position: 40 hours per week.
• Occasional travel to our destinations.
• Hybrid position with flexible home office policy; office two days per week.

About You

• Proven experience as a Social Media Manager (luxury, travel, hospitality or lifestyle brands preferred).
• Strong track record of scaling social media accounts and delivering measurable growth (examples or metrics).
• Experience creating content for both organic and paid social campaigns.
• Experience working closely with performance marketing teams on paid social creative.
• Strong experience in influencer and creator marketing.
• Deep understanding of short‑form video and platform‑native content.
• Comfortable developing creative concepts and analysing performance data.
• Ability to produce, test and iterate content at pace without compromising quality.
• Strong visual taste and understanding of luxury brand positioning.
• Excellent communication and organisational skills.
• Fluent in English (essential); Spanish and/or French strongly preferred.

What Success Looks Like

• Strong, consistent growth across all key social platforms.
• High‑performing content with clear improvements in engagement (shares, saves, reach).
• Pipeline of paid social creatives contributing to campaign performance.
• Influencer and creator partnerships delivering brand impact and performance.
• Distinctive, premium, recognisable brand presence on social.
• Social media established as a meaningful driver of brand demand and business growth.

Why Join Us

This is an opportunity to take full ownership of social media within a fast‑growing luxury travel brand. You’ll have the autonomy to create, the mandate to grow and the opportunity to directly impact how the brand is seen and how it performs.

About Us

• Make Mistakes – we foster a creative environment where the best ideas win and learning from mistakes is encouraged.
• Question – we don't accept the status quo and look for ways to leverage technology while empowering people.
• Speak Up – we give honest feedback and do not tolerate back‑talk.
• Think Big – while staying humble, we aim for the stars and work towards established goals and metrics.
• Don’t Compromise – we are obsessed with quality, like a Swiss watchmaker.
• Care – we care about our team members, partners and clients, making our passion and work one and the same.

Perks

• Emerald Stay membership – 10% discount year‑round, 50% during low season on selected properties.
• Discount on services in all our destinations.
• Birthday off.
• Flexible work environment – office on Tuesdays and Wednesdays, rest remote.
• Well‑being program – contribution up to €300 annually after first anniversary.
• Coaching program for supervisor level and above after first anniversary.
• Team member referral program.
• Property referral program.
• Yearly off‑site.
• Regular optional team events.