Social Media Manager Madrid

Overview

We’re looking for a Mid-Senior Social Media Manager to lead social strategy and execution across SportyBet, Football.com and SportyTV, with a strong focus on sports betting content, growth loops, and performance-driven social media. You’ll be responsible for making our social presence feel fast, local, relevant and high-impact, while ensuring content drives both community growth and business outcomes. This is a hands-on role with real ownership: you’ll collaborate closely with Marketing, Product, Brand, Design, Content, BI and Country teams, combining creativity with sharp performance thinking.

What you\'ll be doing

• Build and execute social strategies for SportyBet, Football.com and SportyTV, aligned with global brand guidelines and priorities
• Own the social calendar around major football moments (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.)
• Translate football and betting narratives into daily content that wins attention and drives conversation
• Content & Community Growth: Create and publish content across platforms (Instagram, TikTok, X, Facebook, YouTube Shorts, Telegram, etc.)
• Manage community engagement: comments, DMs, escalations, sentiment and moderation
• Execute real-time/reactive content around match days, breaking news, controversies, memes and trends
• Betting-Led Storytelling: Lead the creation of betting-first content: odds moments, accas, value angles, live betting hype, rivalries and fan banter
• Ensure betting content is engaging, on-brand, compliant, and built to convert (without feeling generic or overly salesy)
• Collaborate with internal stakeholders to support key product pushes and campaigns
• SportyTV & Football.com Brand Growth: Support Sports Media storytelling through SportyTV and Football.com formats: highlights-style narratives, football culture content, commentary-driven moments, and personality-led publishing
• Help scale repeatable content series with strong retention and community hooks
• Creators, Partnerships & Local Relevance: Work with influencers, creators, tipsters and sports personalities to drive reach and credibility
• Support paid + organic campaign activations with marketing teams
• Spot local relevance opportunities across Spanish-speaking and global football audiences
• Reporting & Performance: Track KPIs: reach, engagement, follower growth, CTR, conversions, retention, and sentiment
• Deliver weekly/monthly reporting with insights and next actions
• Run testing frameworks to continuously improve formats, hooks, timing and distribution
• Cross-Functional Collaboration: Coordinate with designers, editors, content creators and country teams for speed + quality
• Support junior teammates when needed with feedback and guidance
• Keep workflows clean, efficient and scalable

What you\'ll bring

• 3–6+ years experience in social media (ideally within sports betting, gaming, sports media or football content)
• Strong understanding of sports betting culture and what drives community + conversion
• Deep football knowledge + love for the sport
• Excellent platform instincts across TikTok/IG/X/FB/YouTube Shorts
• Confident using analytics to improve performance and decision-making
• Strong stakeholder management and ability to move fast in a high-output environment

If you\'re interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.

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