Social Media Strategist

5700 Yonge St, North York, ON M2N 5M9, Canada

Job Description

Posted Thursday, February 12, 2026 at 5:00 AM

Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

At QFG, we have a culture of innovation where technology serves people—both our team and our customers. We see AI as a collaborative and transformative enabler, and we are seeking forward-thinking individuals who can effectively integrate it into their daily work. The ideal candidate will be a catalyst for change, helping us use AI to create a more efficient and rewarding employee experience while also developing cutting-edge solutions that delight and serve our customers.

Join us in shaping a future where AI empowers our team to do their best work and helps us deliver unparalleled customer experiences.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

We’re looking for our next Social Media Strategist. Could It Be You?

The organic Social Media Strategist is the creative engine behind our organic presence. The mission is to redefine the personality of Canadian fintech. They will position Questrade as the most magnetic brand in the space, producing content that feels less like an advertisement and more like a conversation people actually want to join.

This role is not just posting; they are building a fin-tech brand. This role lives at the intersection of market trends and pop culture, turning complex financial concepts into thumb-stopping reels, stories, and threads. If there is a trend or a new platform feature, this role has already figured out how we can use it to win.

In this role, responsibilities include but are not limited to:

• Lead the social vision and strategy identifying and prioritizing opportunities that serve both the company needs and the wants/needs of our communities. You will conceptualize and edit high-quality organic content (Reels, TikToks, Stories, and carousels) that captures each brand’s unique personality.
• Own the master organic social calendar across all businesses. You’ll ensure a consistent, high-impact posting cadence that balances always-on brand storytelling with rapid-response trend content.
• Stay glued to social trends, memes, and market news. You’ll pivot quickly to create of-the-moment content that keeps our brand relevant and part of the daily conversation.
• Beyond just posting, you’ll be in the comments, using wit, humour, and brand personality to engage with our promoters, and influencers
• Work across our portfolio of businesses to tell their unique stories. You’ll find the "human" angle in everything we do, from employee spotlights to customer success stories.
• Optimize content strategy for each platform’s algorithm. You know exactly what works on a LinkedIn post vs. what will fly on a TikTok FYP.
• Partner with the Product Design and Product Marketing teams to ensure all organic content is visually stunning and on-brand, while maintaining that authentic feel that organic social requires.
• Act as the creative bridge to the Product and Product Marketing teams. You’ll stay synced in the product roadmap to ensure our organic content amplifies major launches, feature updates, and seasonal campaigns in a way that feels authentic, not "salesy".

So are YOU our next Social Media Strategist? You are if you…

• Have 5+ years of Social Media experience with a portfolio of Reels, TikToks, or campaigns that prove you know how to grab attention.
• Are highly skilled in editing tools such as CapCut, Canva, and native platform editing tools.
• Have strong ability to stay up to date on what’s trending on socials, why that specific audio is blowing up on IG, and how to translate it for a Canadian audience.
• Have a witty & articulate communication style to write captions that are funny, sharp, and brand-safe all at once.
• Have proven understanding that content still needs to drive business value and align with our broader marketing goals.

Compensation Information:

• Base salary range: $95,000 - $115,000
• The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.

Sounds like you? Click below to apply!

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued.

You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

5700 Yonge St, North York, ON M2N 5M9, Canada