The Travel Desk Analyst

The Trade Desk Analyst:

Results-driven Programmatic Trader with experience in Programmatic Advertising and hands-on expertise in Demand-Side Platform (DSP) platforms. Skilled in campaign execution, optimization, data analysis, and performance marketing across multiple digital channels. Proven ability to manage large-scale campaigns, improve ROI, and deliver data-driven insights.

Core Skills

• Programmatic Advertising
• Demand-Side Platform (DSP) The Trade Desk
• Real-Time Bidding (RTB)
• Campaign Management & Optimization
• Audience Targeting & Segmentation
• Performance Marketing (CPA, CPC, ROAS, CTR, CPM)
• Data Analysis & Reporting
• Excel / Google Sheets (Advanced)
• SQL (Basic to Intermediate)
• Attribution Modeling
• Cross-Channel Media Buying (Display, Video, Mobile, CTV, Native, Audio)

Key Responsibilities

• Execute, manage, and optimize programmatic campaigns using The Trade Desk DSP
• Monitor campaign delivery, pacing, and budget allocation to ensure KPI achievement
• Analyze campaign performance data and implement optimization strategies
• Apply audience targeting, bid adjustments, and inventory selection techniques
• Troubleshoot campaign issues including tracking pixels, creatives, and delivery gaps
• Generate performance reports and provide actionable insights
• Collaborate with cross-functional teams including sales, analytics, and account management
• Ensure campaign compliance with client objectives and brand guidelines

Qualifications

• Experience in programmatic media buying or digital advertising
• Hands-on experience with DSP platforms (The Trade Desk preferred)
• Strong understanding of RTB, ad exchanges, and digital media ecosystem
• Analytical mindset with strong attention to detail
• Excellent communication and stakeholder management skills