TikTok Content Specialist

Scope of Work:

• Short-form Video Production (Sales-driven):Independently handle end-to-end production of TikTok short videos, including concept planning, scripting, shooting, and editing.Focus on conversion-oriented content (product selling videos), not brand awareness content.Continuously optimize video performance based on key metrics (CTR, CVR, GMV). 2. Content Strategy & Creative Direction:Develop high-converting content ideas aligned with beauty product selling points and market trends.Analyze trending TikTok formats and adapt them into sales-driven creatives.Build repeatable content frameworks that can scale across multiple accounts. 3. Creator Incubation (0→1): Participate in incubating internal TikTok creators from scratch.Provide content guidance, scripting support, and on-camera performance coaching.Help creators establish a strong selling persona and improve conversion ability. 4. Account Growth & GMV Responsibility:Support internal incubated accounts to achieve Yellow Cart (TikTok Shop) activation.Take ownership of content performance and GMV targets for assigned accounts.Iterate content strategies to improve sales efficiency.5. Live-stream Traffic Support:Produce short videos specifically designed to drive traffic to livestreams.Collaborate with livestream teams to align content with promotional campaigns and product focus.

Position Requirements:

• Content creation skills:Proven experience in TikTok short video production (beauty Industry).Strong skills in scripting, videography, lighting, and editing (CapCut).Ability to independently complete the full content production process. 2. Sales & Conversion Mindset:Strong sales awareness with a clear understanding of conversion-driven content.Familiar with key e-commerce metrics such as CTR, CVR, and GMV.Experience creating high-converting product videos is a strong plus.3.Creator Incubation Experience:Experience in incubating TikTok creators or accounts from 0 to 1.Ability to identify potential talents and help them grow into sales-driven creators. 4. Creativity & Execution:Strong sense of content trends, storytelling, and user psychology.Fast execution with the ability to test, learn, and iterate quickly. 5. Communication & Teamwork:Good communication skills to work closely with creators, livestream team, and operations team.Proactive, responsible, and results-oriented. 6. Language Very strong English or Mandarian skills (Business level) 7. Nice to have:1-5 years TikTok content creation experienceMCN background is prefered