Area Sales Manager - Karnataka

Company Description

Since 1977, SFRI India Medical Diagnostics has been a trusted leader in the in-vitro diagnostics (IVD) industry, delivering innovative solutions in Hematology, Biochemistry, and Immunology. With over four decades of expertise, we are committed to enhancing healthcare outcomes through advanced diagnostic products, empowering healthcare providers with accurate and timely results.

Our commitment to innovation, quality, and customer-centricity has made SFRI India a trusted partner for hospitals, laboratories, diagnostic centers, and healthcare professionals across the country.

Role: Area Sales Manager (ASM)

Location: Karnataka

Department: Sales

Employment Type: Full-time (Field Role)

Role Overview

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to drive sales growth and expand SFRI India's presence within the assigned territory. The role involves managing distributor networks, developing new business opportunities, promoting our IVD product portfolio, and building strong relationships with hospitals, diagnostic laboratories, and healthcare professionals.

The ideal candidate should have strong field sales experience in the IVD or medical devices industry with a proven track record of achieving business targets.

Key Responsibilities

Business Development & Sales Growth

Achieve monthly, quarterly, and annual sales targets within the assigned territory.

Develop new business opportunities across hospitals, diagnostic laboratories, blood banks, and healthcare institutions.

Promote SFRI's portfolio of Hematology, Biochemistry, Immunology, and other diagnostic solutions.

Conduct product demonstrations, customer meetings, and technical presentations.

Distributor & Channel Management

Appoint, develop, and manage distributors and channel partners.

Drive primary and secondary sales through the distribution network.

Monitor distributor inventory, stock availability, and business performance.

Expand channel presence across the assigned territory.

Customer Relationship Management

Build long-term relationships with laboratory owners, pathologists, clinicians, purchase departments, and hospital administrators.

Ensure high levels of customer satisfaction through regular engagement.

Coordinate with internal teams for installations, service support, and issue resolution.

Market Development

Identify new market opportunities and strengthen market penetration.

Monitor competitor activities, pricing, and product launches.

Develop territory-specific business plans to achieve sustainable growth.

Sales Planning & Reporting

Maintain an active sales pipeline and accurate sales forecasts.

Submit regular sales reports, customer visit reports, and market intelligence updates.

Coordinate with marketing, logistics, and service teams for seamless customer support.

Requirements

2–3 years of experience in the IVD, diagnostics, healthcare, or medical devices industry.

Experience in handling capital equipment sales and business development.

Strong distributor and channel partner management experience.

Good understanding of hospitals, diagnostic laboratories, and institutional sales.

Proven field sales experience with consistent target achievement.

Willingness to travel extensively within the assigned territory.

CTC: ₹5–6 LPA (Based on experience and performance)

What We Offer

Opportunity to work with a trusted IVD brand with over 45 years of industry expertise.

Attractive salary with performance-based incentives.

Comprehensive product portfolio with strong market acceptance.

Continuous learning, training, and career growth opportunities.

Opportunity to build a rewarding career in the rapidly growing healthcare diagnostics industry.

Apply at:

Subject: Application for Area Sales Manager – Karnataka