Associate Director, Customer Insights & Engagement – Cell Therapy Market Research

Position Summary

The Associate Director, Customer Insights supports the development and leads the execution of market research and insight‑generation activities that inform strategic and tactical decision‑making for the Global Cell Therapy business. The role contributes to the design and execution of market research initiatives, synthesizes data across sources, and communicates clear, objective insights that guide brand strategies, execution and customer engagement.

Key Responsibilities

• Partner with the Director to develop and execute comprehensive primary and secondary market research plans focused on actionable insights and potential brand opportunities in early and late‑stage development.
• Manage project logistics, including vendor coordination, timeline tracking, and compliance with research best practices.
• Synthesize data from multiple secondary sources (APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, BrandImpact) to extract meaningful business insights that inform marketing strategies across insights workstreams.
• Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand performance.
• Collaborate with Centers of Excellence to ensure a unified approach to insights generation.
• Provide data‑based solutions to strategic choices, support senior leader presentations, and in partnership with the Director identify opportunities to deploy innovative insights methods.
• Advocate for the adoption of advanced technologies, including AI and machine learning, to enhance insights generation, speed, and support strategic decision‑making.
• Drive continuous improvement in market research processes and approaches through innovation and capability building.
• Represent customer insights & engagement in BU‑level forums, collaborating with cross‑functional partners to shape long‑term commercial strategies.
• Provide direction to junior team members or peers and guide vendors on project‑based activities, while ensuring adherence to all BMS operating policies and governance standards.

Key Qualifications & Experience

• Minimum 5 years of experience in pharmaceutical market research with analytics exposure, ideally in autoimmune, cell therapy or related therapeutic areas.
• Bachelor’s degree required; advanced degree (Master’s or PhD) preferred.
• Proven ability to synthesize complex data sources—primary research, secondary data, and competitive intelligence—into actionable insights for senior leadership.
• Strong stakeholder management and consultative partnership skills, with experience influencing cross‑functional teams and governance forums.
• Excellent communication and presentation skills, capable of delivering clear, concise recommendations.
• Demonstrated ability to work independently while fostering collaboration and ensuring quality control of deliverables.
• Proficiency with industry‑standard data sources and tools (e.g., IQVIA, SHS, Komodo, advanced analytics platforms) and comfort operating in ambiguous environments.
• Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science, and a general knowledge of how other functions relate to one another.
• Ability to connect analytics with overarching business questions and understand the link between brand strategy and analytic insights.
• Demonstrated commitment to the QC process to ensure quality of deliverables meets or exceeds team standards.

Compensation

Madison, NJ: $167,540 – $203,013
Princeton, NJ: $167,540 – $203,013

Benefits Overview

The role offers a comprehensive benefits package that includes Health Coverage (medical, pharmacy, dental, vision), Well‑being Support programs, financial protection, paid time off, and other work‑life benefits. For more detail, please visit the BMS careers site.

EEO Statement

Visit https://careers.bms.com/eeo-accessibility for our complete Equal Employment Opportunity statement.