Associate Director
Village Marketing
Job Description
About the Role
We are looking for a Associate Director of Influencer to support the strategic and operational leadership of our brand account. This senior account management role combines client‑facing leadership with internal team management, ensuring strategic alignment, seamless communication, and precision in delivery across campaigns, events, and creator programs.
Core Responsibilities
- Lead internal team brainstorming sessions to generate impactful ideas.
- Translate campaign strategy into actionable plans and creative briefs.
- Partner with the Director to develop bespoke influencer marketing strategies, rescopes, and upsells.
- Provide strategic insights on market trends, competitors, and audience behavior.
- Maintain alignment between creative concepts, influencer activations, and campaign goals.
- Lead campaign strategy development including approach, budget flighting, and storytelling frameworks.
- Lead online and offline creator programs, including brand activations, ensuring oversight of strategic direction.
Influencer Management
- Oversee outreach, vetting, contracting, and communication across assigned campaigns.
- Lead the full content lifecycle including briefing, deadlines, content reviews, and client delivery.
- Maintain influencer tracking documents and calendars to clarify deliverables and timelines.
- Partner with Legal to ensure contracts, deliverables, and usage rights are complete and compliant.
- Ensure influencers are on‑brand and all content aligns with campaign messaging and performance goals.
- Lead paid plan development, ensuring rates align with budget, strategy, and CPM benchmarks.
- Oversee predictive modeling based on performance data and campaign benchmarks.
Partnership & Campaign Management
- Lead negotiation of high‑reach paid partnerships using data and performance insights.
- Oversee influencer briefing materials, ensuring alignment with creative strategy and client goals.
- Manage celebrity briefings and coordinate talent, creative, and client teams.
- Ensure timely influencer content reviews and approvals with clear feedback loops.
Reporting & Insights
- Lead the development of campaign wrap reports and presentation decks.
- Oversee collection of performance data, engagement metrics, and feedback from creators.
- Build clear visuals and summaries highlighting campaign KPIs and insights.
- Drive the team to connect metrics and storytelling in alignment with client business objectives.
- Analyze campaign results to identify optimizations and elevate key insights for future activations.
Client Management
- Act as the main point of contact for specific workstreams or activations.
- Lead client kickoffs, campaign updates, and status meetings, ensuring clarity across deliverables and timelines.
- Proactively identify roadblocks, concerns, and present solutions to leadership.
- Communicate client feedback clearly to internal teams, ensuring action items are understood and implemented.
- Analyze client business goals and KPIs to position yourself as a trusted strategic partner.
Team Management
- Manage and mentor Senior Managers and Coordinators across assigned projects.
- Delegate tasks effectively and review for accuracy, alignment, and quality before delivery.
- Lead smaller internal workstreams or pods, managing communication, timelines, and priorities across functions.
- Oversee creation and updates of team DOLs, ensuring workload balance and alignment with strengths and development areas.
- Lead regular check‑ins with your team to ensure deliverables are on track and resourcing is adequate.
- Collaborate cross‑functionally with creative, media, legal, and talent teams for seamless execution.
- Flag bandwidth, resource, or performance challenges to the Director or Senior Director in a timely manner.
Finance & Billing
- Support the Director and project managers with staffing grids, scopes, and budget trackers.
- Ensure campaign billing closures are accurate and reconciled across documentation.
- Maintain oversight of billing trackers to ensure alignment with contracted scope and usage.
- Review and validate billing formulas and fees before submission to Accounting.
- Support Directors with quarterly financial reviews and campaign overviews.
Legal & Compliance
- Manage contract creation and review for creators.
- Review all Manager and Senior Manager contracts and redlines for compliance and alignment with client guidelines.
- Escalate complex redline issues or legal concerns to senior leadership.
- Draft first‑pass SOW exhibits in partnership with leadership and Legal.
Training & Development
- Lead onboarding and training for new Senior Managers joining the account.
- Support onboarding of new Associate Directors, ensuring alignment with account processes and client expectations.
- Assist in creating and refining onboarding materials and process documentation for team members.
General Responsibilities
- Ensure all projects and teams operate within scope and deadlines, proactively identifying roadblocks and presenting solutions.
- Support new business efforts or special projects across clients as needed.
- Stay informed on cultural, platform, and influencer trends, sharing insights and POVs with the team.
- Uphold Village’s values through collaboration, mentorship, and strong relationship‑building with clients and colleagues.
Qualifications
- 5–7 years of experience in Marketing, Social Media, Partnerships, Influencer, and/or related fields.
- Proven experience managing teams and overseeing multiple accounts concurrently.
- Strong understanding of influencer marketing, paid partnerships, and campaign management.
- Experience with large‑scale programs or events preferred.
- Excellent communication, organizational, and time‑management skills.
- Fluency in Google Drive, Microsoft Office, and influencer or social analytics platforms.
- Passionate about mentorship, collaboration, and building strong client and team relationships.
Success in This Role Looks Like
- You are a dependable and strategic partner to your clients, leading key workstreams with clarity and composure.
- Your team feels supported, guided, and motivated to deliver high‑quality work.
- Campaigns are executed with excellence, accuracy, and alignment to strategy.
- Reports and recaps reflect strong storytelling, actionable insights, and measurable business impact.
- You consistently model Village’s core values: Do It Together, Do the Best Work of Our Lives, Do the Right Thing.
Compensation & Benefits
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications.
Pay Range: $60,000—$140,000 USD
We offer a competitive benefits package (details available).
Equal Opportunity & Accommodations
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need reasonable accommodation with the application process, please contact us at [email protected]. Emails for other purposes, including application status requests, will not receive a response.
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