Business Development Manager/Director

Overview

Job Title: Business Development Manager (U.S. Market)

Responsibilities

• Drive sales and market penetration of the company’s products in designated U.S. regions, and take full ownership of sales results.
• Develop and establish a robust regional distributor network in alignment with corporate strategy.
• Maintain healthy and long-term customer relationships, fostering mutual growth between clients and the company.
• Partner with retail field teams to increase product shelf presence and visibility at retail stores within the region.
• Coordinate and monitor retail sell‑in and sell‑through performance to ensure healthy inventory turnover and consumer off-take.
• Proactively identify market trends, customer needs, and competitive dynamics, and provide actionable insights on product and customer strategies.
• Support and execute marketing campaigns and promotional activities in the region.

Qualifications

• Bachelor’s degree or above.
• Proficiency in English as a working language; valid U.S working visa and driver’s license.
• Minimum 6 years of overall work experience, including at least 2 years in channel/distributor development for the electronic cigarette/vaping category in the U.S. market. Exceptional candidates with cross‑industry 2C business experience will also be considered.
• Outgoing, approachable, and strong interpersonal skills.
• Keen market sense and ability to identify industry trends.
• Self‑motivated, results‑driven, and strong execution capabilities.
• Proficient in Mandarin and Cantonese is an added advantage.