Channel Manager- Credit Cards Acquisition

Scapia! A credit card that's out there to make travel happen for people, by converting their everyday expenses into travel experiences. We're a bunch of passionate people who work together, brainstorm and debate with each other, and don't stop until we're proud of our work.

Customer delight tops everything else! We've worked hard to create an environment of honesty and passion that sets everyone up for success.We are looking for a high-ownership Channel Lead (Credit Cards Acquisition) to build and scale offline acquisition channels for Scapia's credit card business. This role will own end-to-end performance across promoter-led activations, DSAs, wealth manager partnerships, and corporate tie-ups.You will be responsible for driving high-quality customer acquisition at scale, building strong channel partnerships, and ensuring operational excellence across geographies.

Key Responsibilities1. Channel Strategy & ExpansionOwn the offline acquisition strategy across:Promoter-led setupsDirect Selling Agents (DSAs)Wealth managers / financial advisorsCorporate partnerships & on-ground activationsIdentify and onboard new high-potential partners and geographiesContinuously optimize channel mix for cost, quality, and scale2. Channel OwnershipBuild and manage promoter-led acquisition across offline channelsDesign on-ground engagement models to maximize conversionsEnsure consistent branding, training, and customer experience across locationsTrack productivity per center/promoter/channel and drive improvements3.

Partner Management (DSAs, Wealth, Corporate)Source, onboard, and manage DSAs and channel partnersBuild relationships with wealth managers for premium customer acquisitionDrive corporate tie-ups for employee acquisition programsNegotiate commercials, incentives, and SLAs4. Execution & Performance ManagementOwn end-to-end funnel: lead generation application approval activationTrack KPIs such as:Cost per acquisition (CPA)Approval ratesActivation ratesChannel-wise productivityImplement performance dashboards and reporting mechanisms5. Training & GovernanceDesign and roll out training programs for promoters and partnersEnsure compliance with regulatory and internal policiesMonitor quality of sourcing to minimize fraud and mis-selling6.

Cross-functional CollaborationWork closely with:Product & Growth teams to refine acquisition journeysOperations teams for smoother onboarding and fulfillmentMarketing teams for collateral and campaign support Ideal Candidate Profile :Experience4-8 years of experience in channel management / offline acquisitionPrior experience in credit cards or unsecured lending is strongly preferredHands-on experience managing:DSAs / channel partnersOn-ground sales teams or promoter networksCorporate or institutional partnershipsSkills & Competencies :Strong understanding of credit card acquisition funnelsProven ability to scale offline channels from scratchData-driven approach to decision-makingExcellent stakeholder and partner management skillsStrong execution mindset with attention to detailComfortable with ambiguity and fast-paced environments